CBS Corporation (CBS)
by Zacks Equity ResearchJune 05, 2012 | Comments : 0 Recommended this article: (0)
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The quarter saw a step up in both the advertising marketplace as well as profitable content deals. Management remains confident about continued growth momentum in fiscal 2012. However, the significant potential risk is CBS's high dependence on advertising revenue, which is driven by the health of the economy. To mitigate this, the company is striving to add diverse revenue streams to hedge against economic cycles, which include retransmission fees, syndication sales and streaming deals.
CBS' substantial liquidity positions it to drive future growth and enhance shareholders return. Currently, we maintain our Outperform recommendation on the stock, which also has a Zacks #1 Rank (Strong Buy).
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