CBS Corporation (CBS)
by Zacks Equity ResearchAugust 09, 2012 | Comments : 0 Recommended this article: (0)
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Olympic coverage and this fall's presidential election will be accretive to the company's results in the upcoming quarters. The biggest potential risk is CBS' high dependence on advertising revenue, which is driven by the health of the economy. To mitigate this, the company is striving to add diverse revenue streams to hedge against economic cycles, which include retransmission fees, syndication sales and streaming deals.
CBS' substantial liquidity positions it to drive future growth and enhance shareholder returns. Currently, we maintain our Outperform recommendation on the stock.
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