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Bull of the Day

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Bull of the Day: Equifax

EFX

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Equifax (EFX) delivered decent third quarter 2012 results, surpassing the Zacks Consensus Estimate on the top and bottom lines. Fourth-quarter guidance was encouraging.

We believe that Equifax is well positioned to benefit from its leadership in important markets and strength in international markets. Given its strong correlation to consumer and financial markets, as well as its U.S. exposure, improvement in results will be directly proportional to the country's economic recovery.

Moreover, stronger mortgage activities are expected to boost Equifax fundamentals. We upgrade the stock from Neutral to Outperform and set a target price of $64.00.

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