Zacks Sell List Highlights: 7 DAYS GROUP HOLDINGS LIMITED (ADR), China Lodging Group, Ltd (ADR), The E.W. Scripps Company and StoneMor Partners L.P.

For Immediate Release

Chicago, IL – May 24, 2011 – Zacks.com releases details on a group of stocks that are currently members of the exclusive Zacks #5 Rank List – Stocks to Sell Now. These stocks are currently rated as a Zacks Rank #5 (Strong Sell): 7 DAYS GROUP HOLDINGS LIMITED (ADR) (SVN - Snapshot Report) and China Lodging Group, Ltd (ADR) (HTHT - Snapshot Report).  Further, Zacks announced #4 Rankings (Sell) on two other widely held stocks: The E.W. Scripps Company (SSP - Snapshot Report) and StoneMor Partners L.P. (STON - Snapshot Report). To see the full Zacks #5 Rank List - Stocks to Sell Now visit: http://at.zacks.com/?id=92

Since inception in 1988, the S&P 500 has outperformed the Zacks #5 Rank List of Stocks to Sell Now by 80% annually (+2% vs. +10%). While the rest of Wall Street continued to tout stocks during the market declines of the last few years, Zacks told investors which stocks to sell or avoid.    

Here is a synopsis of why SVN and HTHT have a Zacks Rank of #5 (Strong Sell) and should most likely be sold or avoided for the next one to three months. Note that a #5 Strong Sell rating is applied to 5% of all the stocks in the Zacks Rank universe:

7 DAYS GROUP HOLDINGS LIMITED(ADR) (SVN - Snapshot Report) announced first-quarter earnings of a penny per share on May 11, which missed the Zacks Consensus Estimate by 80%. For 2011, the average forecast is currently pegged at 55 cents per share, which declined 4 cents over the past months. Estimates for 2012 slid 7 cents to 84 cents per share in that period.

China Lodging Group, Ltd (ADR) (HTHT - Snapshot Report) posted first-quarter loss of 4 cents per share earlier this month, which marked 200% year-over-year decrease. The Zacks Consensus Estimate for the full year slipped a penny to 7 cents per share in the last 30 days as 3 out of the 6 covering analysts slashed forecasts. The following year’s forecast dipped 10 cents to a profit of 83 cents per share over the past month.

Here is a synopsis of why SSP and STON have a Zacks Rank of 4 (Sell) and should also most likely be sold or avoided for the next one to three months. Note that a #4 Sell rating is applied to 15% of all the stocks ranked by Zacks;

The E.W. Scripps Company (SSP - Snapshot Report) reported a first-quarter loss of 13 cents per share on May 10, which came in 8 cents wider than the Zacks Consensus Estimate. The full-year average forecast now stands at a loss of 11 cents per share, compared with last month’s projection for a loss of 3 cents. During that time, the only covering analysts reduced forecasts.

 StoneMor Partners L.P.‘s (STON - Snapshot Report) first-quarter loss of 15 cents per share, posted on May 10, lagged the average forecast by 36%. The Zacks Consensus Estimate for the current year fell 24 cents to a loss of 41 cents per share over the past month as one analyst out of 2 cut back on expectations. Next year’s forecast dipped 2 cents to a loss of 14 cents per share in the same period.

Truly taking advantage of the Zacks Rank requires the understanding of how it works.  The free special report; “Zacks Rank Guide: Harnessing the Power of Earnings Estimate Revisions” is available to provide this insightful background. Download a free copy now to prosper in the years to come at http://at.zacks.com/?id=93

 About the Zacks Rank

Since 1988, the Zacks Rank has proven that "Earnings estimate revisions are the most powerful force impacting stock prices." Since inception in 1988, #1 Rank Stocks have generated an average annual return of +28%. During the 2000-2002 bear market, Zacks #1 Rank stocks gained +43.8%, while the S&P 500 tumbled -37.6%. Also note that the Zacks Rank system has just as many Strong Sell recommendations (Rank #5) as Strong Buy recommendations (Rank #1). Since 1988, Zacks Rank #5 stocks have significantly underperformed the S&P 500 (2.8% versus +9.7%). Thus, the Zacks Rank system allows investors to truly manage portfolio trading effectively.

Visit http://www.zacks.com/performance for information about the performance numbers displayed in this press release.

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Read the full analyst report on SVN

Read the full analyst report on HTHT

Read the full analyst report on SSP

Read the full analyst report on STON