May 14, 2013 (52 Week high-lows via COMTEX) -- priceline.com (NASDAQ:PCLN) traded at a new 52-week high today of $793.88. Approximately 844,000 shares have changed hands today, as compared to an average 30-day volume of 628,000 shares.
Priceline.com Incorporated enables consumers to use the Internet to save money on a variety of products and services. The Company's product allows customers to name their own price on products or services and communicates that demand directly to participating sellers or to their private databases. Participants include domestic and international airlines, and hotel chains.
There is potential upside of 4.1% for shares of priceline.com based on a current price of $793.26 and an average consensus analyst price target of $825.59. priceline.com shares have support at the 50-day moving average (MA) of $709.97 and additional support at the 200-day MA of $654.02.
priceline.com share prices have moved between a 52-week high of $793.88 and a 52-week low of $553.42 and are now trading 43% above that low price at $793.26 per share. The 200-day and 50-day moving averages have moved 0.21% higher and 0.57% higher over the past week, respectively.
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