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HOG: Harley Davidson Inc - Full Company Report Enter Ticker:

Quote	Estimates	Charts	Company Reports	News	Financials

Full Company Report \| Estimates \| Brokerage Recommendations \| Comparison to Industry \| Insiders \| Brokerage Reports \| Zacks Equity Research \| Annual Report

HARLEY DAVIDSON INC (NYSE)
HOG	28.66	N/A	(N/A%)	Vol. 0	N/A ET

Harley-Davidson is an American motorcycle manufacturer. The company operates in two segments: Motorcycles and Related Products and Financial Services. The Motorcycles segment designs, manufactures and sells heavyweight touring, custom and performance motorcycles as well as a complete line of motorcycle parts, accessories and general merchandise. The Financial Services is engaged in the business of financing and servicing wholesale inventory receivables and consumer retail installment sales contracts (primarily motorcycles).

General Information

HARLEY-DAVIDSON

3700 West Juneau Avenue Milwaukee, WI 53208 Phone: 414 342-4680 Fax: 414-343-4621 Web: www.harley-davidson.com Email: michelle.vpdike@harley-davidson.com

Industry	LEISURE&REC PRD
Sector:	Consumer Discretionary

Fiscal Year End	December
Last Reported Quarter	09/30/09
Next EPS Date	01/15/2010

Price and Volume Information

Zacks Rank
Yesterday's Close	28.66
52 Week High	29.08
52 Week Low	7.99
Beta	2.25
20 Day Moving Average	3,361,135.50
Target Price Consensus	27.2

% Price Change
4 Week	0.40
12 Week	19.33
YTD	64.05

% Price Change Relative to S&P 500
4 Week	-0.69
12 Week	12.50
YTD	35.78

Share Information
Shares Outstanding (millions)	234.57
Market Capitalization (millions)	6,530.48
Short Ratio	6.56
Last Split Date	04/10/2000

Dividend Information
Dividend Yield	1.44%
Annual Dividend	$0.40
Payout Ratio	0.30
Change in Payout Ratio	0.04
Last Dividend Payout / Amount	09/24/2009 / $0.10

EPS Information
Current Quarter EPS Consensus Estimate	-0.30
Current Year EPS Consensus Estimate	0.43
Estimated Long-Term EPS Growth Rate	10.20
Next EPS Report Date	01/15/2010

Consensus Recommendations
Current (1=Strong Buy, 5=Strong Sell)	2.25
30 Days Ago	2.38
60 Days Ago	2.54
90 Days Ago	2.79

Fundamental Ratios

P/E
Current FY Estimate:	65.08
Trailing 12 Months:	20.78
PEG Ratio	6.38

EPS Growth
vs. Previous Year	-67.61%
vs. Previous Quarter	-14.81%

Sales Growth
vs. Previous Year	-21.19%
vs. Previous Quarter:	-2.81%

Price Ratios
Price/Book	2.85
Price/Cash Flow	7.23
Price / Sales	1.34

ROE
09/30/09	14.03
06/30/09	18.68
03/31/09	24.92

ROA
09/30/09	3.61
06/30/09	5.24
03/31/09	7.68

Current Ratio
09/30/09	1.44
06/30/09	1.48
03/31/09	2.09

Quick Ratio
09/30/09	1.29
06/30/09	1.31
03/31/09	1.93

Operating Margin
09/30/09	6.42
06/30/09	8.24
03/31/09	10.48

Net Margin
09/30/09	10.00
06/30/09	13.30
03/31/09	17.29

Pre-Tax Margin
09/30/09	10.00
06/30/09	13.30
03/31/09	17.29

Book Value
09/30/09	9.76
06/30/09	9.61
03/31/09	9.56

Inventory Turnover
09/30/09	7.49
06/30/09	8.08
03/31/09	9.17

Debt-to-Equity
09/30/09	1.39
06/30/09	1.35
03/31/09	1.23

Debt to Capital
09/30/09	58.11
06/30/09	57.42
03/31/09	55.25


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