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Accenture plc (ACN - Analyst Report) has been selected by the electricity and gas company, SSE plc, to improve their customer offer and field force under SSE’s Retail Transformation Program. This program focuses on improving the company’s retail business and meeting government prerequisites for rolling out in excess of nine million smart meters by 2019.

Accenture and SSE will work together under the multi-year, multi-million dollar contract for implementing a customer campaign management solution under SSE’s Domestic Customer project (DC) and a field force productivity solution for its Metering Transformation Project (MTP). Both the solutions are Oracle (ORCL - Analyst Report)-based.

 As a part of this implementation project, Accenture would be using the “Accenture Energy Consumer Services,” which includes the Oracle’s Siebel, OBIEE and Fusion applications, ultimately facilitating the sales and marketing team to create effective campaigns, effective customer segmentation and other effective  measurement tools.

Accenture has been consistently winning deals at regular intervals using aggressive marketing strategies. This has helped it broaden its geographical reach to penetrate markets that are yet unexplored.

The company also has a dedicated team of experts with requisite skills to target Federal government accounts. As a result, Accenture has insight into current requirements and critical IT operations in government departments.

In spite of the regular deal wins, competition continues to increase at a steady pace. It is facing competition from companies like IBM Corp. (IBM - Analyst Report). Additionally, a strained spending environment and a broad European exposure may temper growth to some extent.

Currently, Accenture has a Zacks Rank #3 (Hold).

However, there are stocks in the sector that are performing better. Investors might consider the shares of SanDisk Corp. (SNDK - Analyst Report) and Information Services Group Inc. (III - Snapshot Report), both of which carry a Zacks Rank #1 (Strong Buy).

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