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NCR Corporation (NCR - Analyst Report) is making necessary efforts to improve its customer base. Its recent deals promise increased efficiency to customers, which in the prevailing conservative environment looks like a solid strategy.

The company has grabbed a new deal from Massdiscounters, a leading retail division of MassMart Management Group. According to the deal with the South Africa-based Massdiscounters, it has deployed NCR’s Retalix Transportation Management software.

Through this solution Massdiscounters can considerably improve their logistics operations by automating scheduling processes, synchronizing yard and other activities such as dock management and optimizing inbound and outbound shipments. The solution also helps to save costs associated with the logistics activities and provides enhanced supply chain productivity, compliance and visibility. We believe this is a new area of activity for the cash management of the company.

Apart from this, NCR has also won a deal from the Conestoga Bank of Pennsylvania. The bank is deploying the interactive video banking program, specifically, uGenius, which NCR purchased in Jan 2013. Conestoga is now using NCR video banking technology by installing two more teller machines for their Bankwerx branch.

This technology is beneficial for banks as they substitute capital for labor, as the cost of human capital is high. This is a purely economical benefit that the banks and financial institutions have in mind while implementing such automation technologies.

NCR’s deal wins across industries is testimony of its extensive product portfolio. In the past, its bank virtualization technology was overlooked to a considerable extent but is now looking good.

We believe that NCR Corp.’s commitment to protect the trust and integrity of the ATM channel has been inspiring banks and a host of other financial institutions to choose its services and helping to deal with competition from Diebold Corp. (DBD - Snapshot Report).

As a result, some financial institutions and banks like Barclays Bank plc (BCS - Snapshot Report) and UniCredit Bank, a subsidiary of Capitol Federal Financial Inc. (CFFN - Snapshot Report), have upgraded their ATMs with advanced NCR banking solutions.

Currently, NCR Corp. carries a Zacks Rank #2 (Buy).

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