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The world’s largest software maker, Microsoft (MSFT - Analyst Report), has opened its new Microsoft Technology Center (MTC) in Canada in a bid to convince its business customers to embrace its products, including cloud computing.

MTCs are collaborative environments to provide customers with access to innovative technologies that solve complex business problems, reduce deployment times and associated costs. It includes recommending partner technologies that extend and augment Microsoft products.

Located in Mississauga, the new $20 million dollar facility features the latest phones and tablets as well as other Microsoft solutions like Xbox and Kinect. The facility has been funded by Microsoft Canada and its technology partners.

The new Canadian MTC has the ability to provide advanced solutions such as hardware integration and software configuration, together with partner expertise. These technologically superior services will offer Canadian businesses access to innovative solutions and superior technology.

The idea behind the development center is that it will be a sort of test facility for customers to view, discuss and try different Microsoft technologies before implementing them for their own businesses. Infact, it will provide resources for corporate clients looking to use Microsoft services to solve various IT problems.

Microsoft’s decision to develop its technology centre in Canada shows the company’s commitment and determination to provide advanced technology integration services to its customer bases across the globe. With this venture, Microsoft now has 31 technology centers in the world, with 12 in the United States and 18 internationally.

For quite some time, Microsoft has been investing in technology infrastructure to support rapid growth. The company plans to expand MTCs internationally, in places where it already has district offices and a robust enterprise customer community.

Microsoft remains one of the best positioned software vendors, given the wide range of its products, emerging markets strength, continued technology deployment at data centers and growth in cloud computing. The company delivered better-than-expected second quarter results with non-GAAP earnings up sequentially. New products across segments, strength in the cloud computing segment and share gains in search combined to generate encouraging results.

Microsoft has a Zacks Rank #3 (Hold). Other stocks that have been performing well and are worth considering include Pegasystems (PEGA - Snapshot Report), Advent Software (ADVS - Snapshot Report), and Aspen Tech (AZPN - Snapshot Report), all carrying a Zacks Rank #1 (Strong Buy).

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