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Leading sales process and personnel agency MarketStar, a part of Diversified Agency Services division of Omnicom Group Inc. (OMC - Analyst Report), has partnered with Marketo, Inc (MKTO - Snapshot Report), a leading provider of cloud-based marketing software and automation platform for sales process outsourcing, to better serve its clients.

With its in-depth knowledge, MarketStar provides high-performing innovative sales and marketing solutions for budding companies in multiple channels. The company is likely to extend these services to Marketo users.

MarketStar will assist Marketo users to successfully maximize their automation investments. Additionally, MarketStar’s lead nurturing team Market Pro will create sales leads..

The MarketPro solution team consists of highly skilled personnel and has a proven sales-focused methodology catering to the specific needs of its clients. Through marketing automation technology, the team helped one client to qualify over $3 million in opportunities in the first six months. Going forward, this marketing automation technology is likely to augment Marketo’s revenues and further offer efficient automation services and solutions to its customers.

Omnicom, the parent company of MarketStar, is one of the largest advertising, marketing and corporate communications companies in the world. Omnicom has a strong track record of winning new clients and receiving additional deals from the existing clients. The company’s business mix is well-diversified geographically and benefits largely from the growing markets. In addition, the company’s efforts in maintaining controlled expenses and strong global reputation are commendable.

Omnicom currently has a Zacks Rank #2 (Buy). Harte- Hanks Inc (HHS - Snapshot Report), carrying a Zacks Rank #2 (Buy), is another stock that look promising in the industry and is worth considering.

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