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Comcast Corporation (CMCSA - Analyst Report) – the largest cable MSO in the U.S. – is offering its Home Pass automated authentication service to Xfinity TV customers. This innovative and hassle-free account access service has successfully passed Comcast’s trials.

The new Home Pass solution offers immediate access to subscribers of website from their home itself without any user name and password. This uniqueness of the solution will not only save time but also the trouble of remembering the password.

Last year, during London Olympics, Comcast had put the new Home Pass service on trial and has received a warm response.

Comcast has also launched Facebook Connect, which connects customers to the account through their Facebook accounts. Moreover, the company also offers a secondary email authentication solution which allows the user to stay connected for 30 days at a stretch.

Comcast is continuously launching new products and services in order to retain its subscribers as well as to safeguard its position against popular pay-TV operators like Time Warner Cable (TWC - Analyst Report), Cablevision Systems Corp. (CVC - Analyst Report) and DirecTV (DTV - Analyst Report).

In the recently concluded first quarter of 2013, Comcast lost 60,000 video customers compared with a net loss of 37,000 customers in the prior-year quarter. Hence, we believe that the launch of such popular services coupled with the increasing popularity of its Xfinity TV services will lead to higher subscriber and ARPU growth while moving ahead.

Currently, Comcast Corporation carries a Zacks Rank #2 (Buy).

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