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Cigarette maker Lorillard, Inc’s (LO - Analyst Report) e-cigarette brand blu eCigs has recently introduced a new rechargeable Starter Pack for its e-cigarette users. The new Starter Pack is affordable and portable due to its slim design. Its flexible USB and car plug charging options make it appealing. It has two rechargeable batteries that ensure long lasting performance.

The Starter Pack is available in a five-pack of replaceable flavor cartridges and provides its users a choice of tobacco, menthol, or a variety pack. Once fully charged, this blu eCigs Starter Pack can recharge the included batteries 2-3 times before its plugged in again.

E-cigarettes like blu eCigs is a revolution in the tobacco industry, which is struggling of late with declining volumes. Increasing health consciousness and significantly higher prices of cigarettes have further pressurized volumes.

Moreover, cigarette making companies like Altria Group Inc (MO - Analyst Report) and Reynolds American Inc (RAI - Analyst Report) have to deal with increased regulation on packaging (graphic warning labels) in some international markets and heightened FDA concerns about health issues related to menthol cigarettes, which significantly impacts consumption. The company has been forced to look for other alternatives such as e-cigarettes.

E-cigarettes from blu eCigs, which was acquired by Lorillard in Apr 2012, look like traditional cigarettes but do not produce smoke, ash or smell. Moreover, they are less hazardous than traditional cigarettes.

Lorillard’s blu eCigs also focuses on innovation and strong marketing to remain ahead in the industry. The introduction of a new Starter Pack is one such innovation in the e-cigarette industry, which keeps it ahead in the competitive market.

We believe that the new Starter Pack is pocket-friendly and easy to carry and is also ideal for users who are out for work or 2-3 day trips. Lorillard carries a Zacks Rank #2 (Buy). B&G Foods Inc (BGS - Snapshot Report), a consumer staples stock, with a Zacks Rank #1 (Strong Buy), is also worth considering.

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