Back to top

Analyst Blog

QVC, the home shopping TV channel of Liberty Interactive Corp. (LINTA - Analyst Report), launched a new broadcast channel called “QVC PLUS” yesterday. This second channel will currently air all the live broadcasts (TV shows) of the existing QVC channel at a delay of three hours. Management has decided to introduce some special programming in the QVC PLUS channel in future in order to broaden QVC’s offerings.

QVC is benefiting from the surge in online sales. Management stated that its online sales will constitute more than 50% of the total revenue in the U.S. by 2014.

The major thrust is coming from the growing adoption of high-end smartphones in the U.S. QVC is about to introduce a synchronized content for its mobile applications. This feature will enable smartphone users to get real time information about a product which is broadcasted on the TV show. This will promote online sales further.

Liberty Interactive’s Internet operations are primary growth engines. We expect QVC to continue leveraging its brand to rapidly grow its Internet operations. Exposure to international markets, such as Japan, Germany, Italy, and the U.K. will enable QVC to achieve a high rate of growth. QVC is gradually expanding its presence in these developed markets.

QVC PLUS will be available to DIRECTV (DTV - Analyst Report) customers with immediate effect. Moreover, QVC has entered into carriage deals with Time Warner Cable Inc. (TWC - Analyst Report) and Bright House Networks. According to a report of Internet Retailer, after Amazon.com Inc. (AMZN - Analyst Report), QVC was the second-largest e-commerce retailer in the U.S. in 2012. Liberty Interactive currently has a Zacks Rank #3 (Hold).

Please login to Zacks.com or register to post a comment.

New to Zacks?

Start Here

Zacks Investment Research

Close

Are you a new Zacks Member or a visitor to Zacks.com?

Top Zacks Features

My Portfolio Tracker

Is it Time to Sell?

One of the most important steps you can take today is to set up your portfolio tracker on Zacks.com. Once you do, you'll be notified of major events affecting your stocks and/or funds with daily email alerts.

More Zacks Resources

Zacks Rank Home - Evaluate your stocks and use the Zacks Rank to eliminate the losers and keep the winners.

Mutual Fund Rank Home - Evaluate your funds with the Mutual Fund Rank for both your personal and retirement funds.

Stock/Mutual Fund Screening - Find better stocks and mutual funds. The ones most likely to beat the market and provide a positive return.

My Portfolio - Track your Portfolio and find out where your stocks/mutual funds stack up with the Zacks Rank.

Zacks #1 Rank Top Movers for Zacks #1 Rank Top Movers

Company Symbol Price %Chg
ERBA DIAGNO… ERB 3.55 +11.64%
CHINA BIOLO… CBPO 55.57 +7.40%
BITAUTO HOL… BITA 96.14 +5.58%
LUXOFT HOLD… LXFT 38.77 +3.64%
INSITE VISI… INSV 0.30 +3.41%