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The recent rift between Time Warner Cable Inc. (TWC - Analyst Report) and TV network giant, CBS Corporation (CBS - Analyst Report) has resulted in a complete blackout of CBS channels in New York, Los Angeles and Dallas. In order to compensate the service disruption, TWC will offer the US Open Tennis Championship Series for free on Tennis Channel.

The subscribers can watch 200 live matches of the series from Aug 26 till Sep 9. Moreover, the final game can be viewed for free on Google Inc.’s Android-based smartphones and iPhones through the US Open Live applications.

The recent demand for higher service renewal fees by CBS has caused Time Warner Cable to drop its channels from the former’s list.

According to Time Warner Cable, CBS wants to raise its retransmission fees by nearly 600%, which will not only shoot up the programming expenses but will also deteriorate margins for the cable company. Such an increase in expenditure will force Time Warner Cable to charge higher rates from its subscribers.

In the beginning of fiscal 2013, Time Warner Cable hiked its service rates. In the recently concluded second quarter of 2013, Time Warner Cable lost 191,000 residential video subscribers. Hence, it believes that any further increase in rates may result in huge subscriber loss for Time Warner Cable as most low-cost video streaming companies like Netflix, Inc. (NFLX - Analyst Report) and Hulu are offering services at a rate as low as $10 per month.

Currently, Time Warner Cable has a Zacks Rank #3 (Hold).

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