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NCR Corp. (NCR - Analyst Report) recently announced that it is providing retail technology solutions to four Chinese shopping malls, including Beijing Baishang, Chengdu Global, Chengde Golden Dragon Royal and Baoding Ginza shopping mall to make shopping easier for convenience store shoppers.

The partnering with NCR will help to improve customer satisfaction to a considerable extent by automating some basic functions and allowing better customer relations. This should in turn help to attract new customers. Shopping malls typically experience stiff competition and need to be extremely customer-friendly, so better services and quick checkout are likey to increase footfall.

The initial 240 NCR POS systems were sold through NCR’s retail distributor in China, Beijing Ankexinchuang Science and Technology Development Co. Ltd. The distributor also provides data analysis, software development, system integration, hard and software products distribution which provides faster and quality shopping experiences for customers and increases operational efficiency.

NCR reported revenues of $1.54 billion in the second quarter of 2013, up 8.9% from $1.41 billion in the year-ago quarter. The year-over-year improvement in revenues was mainly due to a 5.2% increase in Product revenues and a 12.7% increase in Service revenues.

NCR is generating decent growth in software and service revenues across its segments. Moreover, the company’s business volume is increasing regularly.

NCR Corporation is a global technology company and a world leader in consumer transaction technologies. However, softness in its ATM business in the mature markets, stiff competition from Diebold Corp. (DBD - Snapshot Report), European exposure and a high debt burden are concerns.

Apart from this, NCR is making considerable efforts to spread its wings in Asian and African markets. The Asia-Pacific region, the Middle East and Africa are the areas where the company is witnessing strong growth.

NCR Corp. has a Zacks Rank #3 (Hold). Other stocks in the technology industry that are currently performing well and have good visibility include Iteris, Inc. (ITI), having a Zacks Rank #1 (Strong Buy) and Advent Software Inc. (ADVS - Snapshot Report), having a Zacks Rank #2 (Buy).

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