Back to top

Analyst Blog

Dunkin’ Donuts, a well known brand of Dunkin' Brands Group, Inc. (DNKN - Snapshot Report), recently unveiled two outlets on the Kansas Turnpike, a 236-mile-long toll road located in the state of Kansas. The restaurateur launched these restaurants in association with its franchise partner, Rosenfield Restaurants.   

These restaurants especially target customers who are travelling by road and need a place to eat and get refreshed. The strategic positioning of the two restaurants at the Topeka Service Plaza, Interstate 70 and Matfield Green Service Plaza, Interstate 35 coupled with its contemporary ambience will likely drive sales, going ahead. Another Dunkin’ Donuts restaurant is slated to be launched at Towanda Service Plaza on Kansas Turnpike next month.

In order to be competitive and innovative, Dunkin’ Donuts is greatly focusing on seizing growth opportunities and is catering to consumer needs of individual markets. To shore up this plan, the company is also expanding into several non-traditional public locations – like travel plazas, mass transit stations, college campus, sports stadiums, supermarkets, amusement parks and military bases. 

Currently, the company boasts as many as 500 outlets in various non-traditional places. Dunkin’ Brands’ full retail shops such as outlets designed for end caps, in-line sites, gas and convenience, service plazas, bode well among customers because of the quality and innovative menu offerings at affordable prices.

The quick-service restaurant chain has been highly active on its domestic expansion plan and intends to double its portfolio in the U.S. over the next 20 years. Further, in order to beef up its revenues, the Zacks Rank #3 (Hold) company has undertaken a series of initiatives for brand revitalization, menu innovation, improved food presentation and better services.

Others players in the same industry, which look attractive at current levels include AFC Enterprises Inc. , Domino's Pizza, Inc. (DPZ - Analyst Report) and CEC Entertainment Inc. . All these stocks carry a Zacks Rank #2 (Buy).

Please login to or register to post a comment.

New to Zacks?

Start Here

Zacks Investment Research


Are you a new Zacks Member or a visitor to

Top Zacks Features

My Portfolio Tracker

Is it Time to Sell?

One of the most important steps you can take today is to set up your portfolio tracker on Once you do, you'll be notified of major events affecting your stocks and/or funds with daily email alerts.

More Zacks Resources

Zacks Rank Home - Evaluate your stocks and use the Zacks Rank to eliminate the losers and keep the winners.

Mutual Fund Rank Home - Evaluate your funds with the Mutual Fund Rank for both your personal and retirement funds.

Stock/Mutual Fund Screening - Find better stocks and mutual funds. The ones most likely to beat the market and provide a positive return.

My Portfolio - Track your Portfolio and find out where your stocks/mutual funds stack up with the Zacks Rank.

Zacks #1 Rank Top Movers for Zacks #1 Rank Top Movers

Company Symbol Price %Chg
UNITED THER… UTHR 117.83 +28.51%
TRIQUINT SE… TQNT 20.67 +6.52%
VASCO DATA… VDSI 14.77 +4.68%
BANCO DO BR… BDORY 15.53 +3.95%
STRATTEC SE… STRT 80.24 +3.00%