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In an attempt to gain a greater market share, the diversified technologies provider, Fujifilm Holdings Corporation (FUJIY - Analyst Report) has been launching different products. The company has launched roughly five products in September. This has boosted the share price to $23.82 as on Sep 20, 2013, increasing more than 9% since Aug 30, 2013.

Most recently, Fujifilm launched its fourth interchangeable lens camera – FUJIFILM X-A1 – which targets the compact system camera users. The camera is equipped with features such as APS-C CMOS sensor and EXR Processor II, enabling to it capture high quality image. The new camera also boasts features like media recording while capturing still image. The camera, weighing as little as 330 grams, is equipped with high-definition LCD monitor and built-in flash and Wi-Fi which enable quick and easy transfer of media to other devices.  

Prior to this, Fujifilm launched 1400 Inkjet Color Continuous Feed Printing System, available in Japan and Asia-Pacific regions. The printing system is capable of printing roughly 1,312 pages of double-sided, 2-up A4 document per minute. The printer, only 8,200 millimeters wide, carries the tag of the world’s smallest printer. The printer mainly targets the end markets that need high-speed printing such as, banking and finance, life insurance, securities and telecom.

Fujifilm also intends to launch DocuPrint CM200 b, on Oct 1, 2013. The A4 Light Emitting Diode (LED) multifunction device is capable of copying, printing and scanning. With the new device, the company aims to target the small and medium business units.

Fujifilm plans to enrich its lens offerings with the addition of two lenses. While the company unveiled FUJINON XF23mmF1.4 R lens in the beginning of September, FUJINON ZK2.5x14 is scheduled for an end-of-the-month launch.

Fujifilm experienced a loss of business in the first quarter of fiscal 2014, due to a reduction in demand for compact digital cameras as well as information technology equipments. The decline in sales of digital cameras was the result of increased demand for smartphones. This has prompted us to maintain a Zacks Rank #4 (Sell).

Other stocks worth a look in the industry include Ciena Corporation (CIEN - Analyst Report), Alliance Fiber Optic Products Inc. (AFOP - Snapshot Report) and Axcelis Technologies Inc. (ACLS - Snapshot Report). While Ciena Corp. and Alliance Fiber carry a Zacks Rank #1 (Strong Buy), Axcelis Tech. carries a Zacks Rank #2 (Buy).

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