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QuickLogic Corporation (QUIK - Snapshot Report) recently appointed Maxime Bouvat-Merlin as the new Vice President, Worldwide Engineering. The primary responsibility of Bouvat-Merlin will be to direct and supervise the company’s global engineering activities.

Bouvat-Merlin has considerable experience in the wired and wireless communications domains of semiconductor solutions. He was previously working as Director, Product Management & Technology Roadmaps with a subsidiary of Qualcomm Technologies, Inc. Qualcomm is a leading provider of wireless and wired technologies for the mobile, networking, computing and consumer electronics markets.

QuickLogic believes that Bouvat-Merlin is ideal for the new post, given his extensive knowledge and skill in executing operations. Moreover, the company believes that Bouvat-Merlin’s vast experience will facilitate the company to effectively deliver system level solutions in the mobile market.

Additionally, QuickLogic expects Bouvat-Merlin’s skill in establishing and leading engineering teams to enable the company to sustain the next wave of its Customer Specific Standard Products (CSSP) business model, technology direction and Tier 1 customer base.

QuickLogic invents and offers customer-friendly software solutions to mobile and portable electronics Original Equipment Manufacturers (OEMs) and Original Design Manufacturers (ODMs). CSSPs allow manufacturers to produce customized products that can be launched quickly and have a wider market presence.

QuickLogic currently carries a Zacks Rank #4 (Sell). Better-placed stocks in the same industry worth considering include Cirrus Logic Inc. (CRUS - Snapshot Report), Freescale Semiconductor, Ltd. (FSL - Snapshot Report) and Semiconductor Manufacturing International Corp. (SMI - Snapshot Report). All of these have a Zacks Rank #1 (Strong Buy).

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