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Garmin International Inc, a unit of Garmin Ltd (GRMN - Analyst Report), a worldwide provider of navigation, communications and information services, recently launched a premium global positioning system (GPS) watch named D2. The watch has been specially designed to cater to the needs of aviators. It is expected to hit the markets in November at a price of $449.

D2’s monochrome screen features a moving map. It is equipped with vibrating alerts that can be used to set reminders for switching fuel tanks and other time-sensitive information needed during flights. The watch is fitted with altitude alert capability and displays local as well as Zulu time. This altitude alert function notifies the user when they reach or leave a predetermined altitude to help them ensure proper altitude during flight. To top it all, D2 is equipped with a dedicated NRST button that uses in-built GPS to guide users to the nearest airport in case of emergency. It also has a compass with a horizontal situation indicator (HSI).

Garmin International designs, manufactures and markets navigation and communications equipment for a variety of markets, including aviation, marine, automotive, cellular, OEM and general recreation.

Garmin is well positioned in the personal navigation devices market, although competitive pressures have affected its business. Garmin has continued with product launches right through the year, including the fleet 590 and a portable fleet management GPS system. New products and the company’s OEM approach will continue to expand margins for the company.

Garmin reported total revenue of $697 million in the second quarter of 2013 with traditional segments of outdoor, fitness, aviation and marine delivering 51% of total revenue and growing 8% over the year-ago quarter. Operating margin was 24% with 64% of operating profit from traditional segments.

Currently, Garmin has a Zacks Rank #2 (Buy). Other stocks that are similarly placed at the current level include Cubic Corp (CUB - Snapshot Report), Daktronics Inc (DAKT - Snapshot Report) and Texas Instruments (TXN - Analyst Report), all with a Zacks Rank # 2.
 

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