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Consistent with the recent upgrades to its various web pages, Yahoo Inc. (YHOO - Analyst Report) recently updated the desktop version of Yahoo! Finance and also its iOS application. The new web interface of Yahoo Finance will allow users to track their personal portfolio more quickly.

The most significant change implemented by Yahoo both in the new web interface and the iOS application is personalized content. The update comes in the form of a new navigation system, redesigned charts, and a variety of news and data feeds that makes it easier for users to track investments, currencies, markets and commodities.

Earlier, Yahoo! had redesigned its weather, mail and news pages and apps. The visual highlights of the recent update include lightweight fonts, sliding panels and frosted glass effects. The user will receive push notifications for all major stories related to the stock that they follow closely and also access highly interactive charts. However, Yahoo did not confirm whether an Android version of the app will be available or not.

Yahoo’s search business continues to show signs of improvement, even in the face of tough competition from Facebook (FB - Analyst Report), Google and Microsoft (MSFT - Analyst Report). Currently, Yahoo has a huge task at hand, which is to retain and add to its user base and make them spend more time on its properties. This would be crucial in bringing back advertisers as well.

Though monetization on Yahoo properties needs to improve, Mayer is clearly taking Yahoo into a new era. This is reflected in the upward movement in its share price. Over the last six months, Yahoo shares have appreciated 40.3%.

Yahoo reported GAAP revenue of $1.14 billion in the third quarter, which was flat sequentially but down 5.2% year over year. Traffic acquisition cost (TAC) was down 9.1% sequentially and 48.2% from last year. Excluding these costs in all periods, net revenue was essentially flat (up 0.9% sequentially and down 0.8% year over year).

Currently, Yahoo has a Zacks Rank # 3 (Hold).
 

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