Back to top

Analyst Blog

Dr Pepper Snapple Group, Inc. (DPS - Analyst Report) recently partnered with the Princeton-based company, Bai Brands, to distribute the latter’s low-sugar, 5-calorie beverage – Bai 5 – in most markets across the country.

Dr Pepper has been distributing the all-natural antioxidant-infused drink in selected markets for the past two years.

We believe the deal will be beneficial for both the companies. Bai Brands will benefit from Dr Pepper’s extensive delivery network and the latter would profit from expanded marketing rights of a popular low-calorie drink.

Dr Pepper’s carbonated soft drinks (CSD) volumes have been sluggish for the past few quarters due to weak category growth. CSDs comprise around 80% of its business. Changing consumer preferences, increasing health consciousness and rising obesity concerns, possible new taxes on sugar-sweetened beverages and growing regulatory pressures have tremendously pressurized the CSD category in North America.

To cater to growing health consciousness and increasing obesity concerns, beverage companies are churning out healthier, low-calorie and no-calorie drinks. Dr Pepper has launched 10-calorie versions of its popular CSDs to revive business. Another popular low-calorie drink sold by Dr Pepper is Snapple Diet Half 'n Half. The Bai deal should also help Dr Pepper reap benefits from shift in consumer tastes toward healthier beverage options.

Other Stocks to Consider

Dr Pepper carries a Zacks Rank #3 (Hold). However, beverage companies that are currently doing well include Coca-Cola Amatil Limited (CCLAY), Coca-Cola Enterprises, Inc. (CCE - Analyst Report) and The WhiteWave Foods Company (WWAV - Snapshot Report). While Coca-Cola Amatil carries a Zacks Rank #1 (Strong Buy), WhiteWave Foods and Coca-Cola Enterprises carry a Zacks Rank #2 (Buy).

Please login to or register to post a comment.

New to Zacks?

Start Here

Zacks Investment Research


Are you a new Zacks Member or a visitor to

Top Zacks Features

My Portfolio Tracker

Is it Time to Sell?

One of the most important steps you can take today is to set up your portfolio tracker on Once you do, you'll be notified of major events affecting your stocks and/or funds with daily email alerts.

More Zacks Resources

Zacks Rank Home - Evaluate your stocks and use the Zacks Rank to eliminate the losers and keep the winners.

Mutual Fund Rank Home - Evaluate your funds with the Mutual Fund Rank for both your personal and retirement funds.

Stock/Mutual Fund Screening - Find better stocks and mutual funds. The ones most likely to beat the market and provide a positive return.

My Portfolio - Track your Portfolio and find out where your stocks/mutual funds stack up with the Zacks Rank.

Zacks #1 Rank Top Movers for Zacks #1 Rank Top Movers

Company Symbol Price %Chg
CENTURY ALU… CENX 22.53 +4.50%
ERBA DIAGNO… ERB 2.91 +4.30%
PLANAR SYST… PLNR 4.31 +3.86%
MALLINCKROD… MNK 72.17 +3.83%
GTT COMMUNI… GTT 12.06 +3.52%