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W Hotel, one of the high-end brands of Starwood Hotels & Resorts Worldwide Inc. (HOT - Analyst Report), recently unveiled a property in Verbier, Switzerland. The upscale property — W Verbier — marks the debut of W brand in the country.

Switzerland, one of the wealthiest countries, has a flourishing tourism industry which justifies Starwood’s decision to expand in the country. There are also five other properties in Switzerland operating under Sheraton, Four Points and Luxury Collection brands. Another property — Sheraton Zurich Hotel — is scheduled to open in the country in Jan 2014.

Ideally situated at Medran, W Verbier has been developed under a luxury development project named Medran Project. Comprising 123 guest rooms and suites, the hotel provides a spectacular view of the Alps and signature brand amenities. Owing to its excellent positioning, the new hotel provides the ultimate skiing experience to the visitors.

Starwood set a new trend in hotel designs with the launch of its W brand in 1998. The company now owns as many as 45 hotels worldwide under the brand. W brand rides on a high growth trajectory and has already made a mark in North America, Europe, the Middle East, Latin America, India, Southeast Asia and China.

In its 15 years of journey, W has performed well in terms of guest satisfaction, reflecting the brand’s strength and growing popularity. The brand’s concept is in sync with the preference of the modern young travelers who seek a unique experience. With the latest opening, the company has moved closer toward fulfilling its goal of operating 60 W branded hotels by 2017.

Other Stocks to Consider

Starwood holds a Zacks Rank #3 (Hold). Investors interested in the hotel and lodging industry may consider stocks like Home Inns & Hotels Management Inc. , Orient-Express Hotels Ltd. and Marriott International, Inc. (MAR - Analyst Report). While Home Inns & Hotels and Orient-Express Hotels sport a Zacks Rank #1 (Strong Buy), Marriott carries a Zacks Rank #2 (Buy).

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