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Quick-service hamburger restaurant chain, Jack in the Box Inc. , recently declared the addition of two items in its food line-up. These two limited-time products — Fajita Ranch Melt & Jalapeño BBQ Burger — have especially been launched to tap the increasing demand in this holiday season.

Fajita Ranch Melt made with sourdough bread and stuffed with seasoned chicken, is available at the Jack in the Box restaurants located in California, Idaho, Hawaii, Nevada and Utah.

Jalapeño BBQ Burger, prepared with 100% beef patty and hickory-smoked bacon on a toasted sesame seed bun, is being served in the markets of New Mexico, Texas, Louisiana, Oregon, North Carolina, South Carolina, Ohio, Colorado, Indiana, Missouri, Tennessee, Oklahoma, Arizona, Washington and Kansas.

The new items are expected to gain huge popularity with consumers this holiday season especially among sandwich lovers.

Product innovation acts as one of the profit driving strategies of the company. Consumer product companies necessarily need to upgrade brands and create differentiated value propositions for customers in order to cater to consumers’ changing demand. For an instance, in late September, Jack in the Box introduced Jack’s Munchie Meal for late-night customers.

Innovation and introducing new items has become a fast trend among all the restaurateurs. In mid-November, the second largest fast food hamburger chain in the world, Burger King Worldwide Inc. announced the launch of new BBQ Rib Sandwich for only a dollar and also added the BIG KING sandwich to its menu.

Other Stocks to Consider

Jack in the Box carries a Zacks Rank #2 (Buy). Investors interested in the restaurant industry may consider stocks like DineEquity, Inc. and Famous Dave's of America Inc. . Both of these companies hold a Zacks Rank #2.

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