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Comcast Corporation (CMCSA - Analyst Report) – the largest cable MSO (multiple system operator) in the U.S. – has upgraded its video streaming service by providing download option for its Xfinity Streampix customers.

Comcast’s Xfinity Streampix is a subscription based on-demand video streaming service. This is an enhancement of the company’s pay-TV offerings, which currently provide traditional TV shows and Xfinity on-demand shows for TV sets and broadband devices. The company charges around $4.99 each month for the service. However, the Streampix service is offered free of cost with premium service packages.

With the latest enhancement, users without an Internet connection can access popular movies and TV shows on tablets and smartphones.

Comcast is gradually deploying its next-generation Xfinity TV, an on-demand, web-based service, for subscribers who will have access to both video programming and the Internet. Xfinity TV currently covers 95% of the company’s footprint.

In the third quarter of 2013, Comcast reported revenues of $16,151 million, down 2.4% year over year and also below the Zacks Consensus Estimate of $16,219 million. Moreover, the company lost a net 129,000 video customers compared with a net loss of 117,000 video customers in the prior-year quarter.

Such innovative value-added services will not only reduce subscriber churn but will also boost its video revenue business in the upcoming quarters. Moreover, it will help the company to safeguard its position against major cable and satellite TV operators like Time Warner Cable Inc. (TWC - Analyst Report), DISH Network Corp. (DISH - Analyst Report) and DIRECTV (DTV - Analyst Report).

Currently, Comcast Corporation carries a Zacks Rank #2 (Buy).

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