Back to top

Analyst Blog

General Mills Inc. (GIS - Analyst Report) recently announced the release of its 2013 Reserve Tomato harvest, under its brand Muir Glen.  Muir Glen is a leading organic canned tomato producer known for its organic tomatoes, which are grown every year on a 13 acre plot of land on a Muir Glen California farm.

This year Muir Glen has grown a rare variety of organic tomatoes called Halley, which tastes sweet and has a different color. Grown using organic farming practices, Halley tomatoes bear the USDA Organic seal like all other Muir Glen products. Halley tomatoes will be offered in 14.5oz cans and will be available at select retailers nationwide.

Muir Glen’s canned organic tomatoes appeal to the growing numbers of health-conscious customers who prefer the convenience of packaged food without compromising on health. We note that, recently, General Mills started manufacturing its original Cheerios breakfast cereals minus the genetically modified organisms or GMOs amid growing concerns of consumers and activist groups regarding the use of artificial ingredients in food items.

Health and nutrition remains the key focus of General Mills. Many of its core brands and latest products, mainly yogurt, add more nutritional value to packaged food with more fruits, vegetables and fiber and less fat content.

General Mills reported dismal second-quarter fiscal 2014 results on Dec 18, missing the Zacks Consensus Estimate for both revenues and sales due to lower sales in the U.S. retail business and high input costs in the quarter.

General Mills carries a Zacks Rank #4 (Sell).

However, better-ranked stocks in the food industry include Annie's, Inc. (BNNY - Snapshot Report), Green Mountain Coffee Roasters, Inc. (GMCR - Analyst Report) and The Chefs' Warehouse, Inc. (CHEF - Snapshot Report). All these companies carry a Zacks Rank #2 (Buy).

Please login to or register to post a comment.

New to Zacks?

Start Here

Zacks Investment Research


Are you a new Zacks Member or a visitor to

Top Zacks Features

My Portfolio Tracker

Is it Time to Sell?

One of the most important steps you can take today is to set up your portfolio tracker on Once you do, you'll be notified of major events affecting your stocks and/or funds with daily email alerts.

More Zacks Resources

Zacks Rank Home - Evaluate your stocks and use the Zacks Rank to eliminate the losers and keep the winners.

Mutual Fund Rank Home - Evaluate your funds with the Mutual Fund Rank for both your personal and retirement funds.

Stock/Mutual Fund Screening - Find better stocks and mutual funds. The ones most likely to beat the market and provide a positive return.

My Portfolio - Track your Portfolio and find out where your stocks/mutual funds stack up with the Zacks Rank.

Zacks #1 Rank Top Movers for Zacks #1 Rank Top Movers

Company Symbol Price %Chg
ERBA DIAGNO… ERB 3.80 +7.04%
BANCO DO BR… BDORY 14.74 +5.66%
AIR INDUSTR… AIRI 9.99 +4.15%
EQT MIDSTRE… EQM 98.14 +3.38%
WEATHERFORD… WFT 23.64 +3.10%