Back to top

Analyst Blog

Zacks Equity Research

Starwood Sheraton's 2nd Opening in Zurich

HOT WYN MAR H

 ZacksTrade Now

This page is temporarily not available.  Please check later as it should be available shortly. If you have any questions, please email customer support at support@zacks.com or call 800-767-3771 ext.  9339.

In collaboration with Arabella Hospitality SE, a management company for real estate properties, Starwood Hotels & Resorts Worldwide, Inc. (HOT - Analyst Report) recently unveiled the Sheraton Zurich Hotel in Switzerland. This marks the second opening under this brand in Switzerland. With this opening, the company gets a step closer to achieving its target of opening 500 hotels worldwide by 2016.

Located in Zurich West, the Sheraton Zurich Hotel features 197 guest rooms including 32 suites, a Sheraton club lounge, a Swiss grill restaurant, a meeting and event space spread over an area of 600 square meters and a fitness centre. Zurich West is a financial hub. The ideal positioning of the hotel will attract both business as well as leisure travelers.

Currently, Starwood’s operates six hotels under its four brands Sheraton, Four Points by Sheraton, W Hotels, and the Luxury Collection in the city. More than half of Starwood’s properties are situated outside the U.S., which give the company wide international exposure unlike any of its peers.

Starwood Hotels is consistently trying to expand its global presence. Recently, the company declared that despite the present worldwide macroeconomic turmoil, it signed 152 hotel management and franchise deals in 2013, reflecting an increase of 16% year over year. This is the company’s highest number of hotel signings in the past six years.

With the rise in global travel demand, Starwood expects 2014 to be solid in terms of openings and new agreements. The company will continue to concentrate on fast-growing areas where demand is substantially high but supply remains limited.

Other hoteliers like Marriott International Inc. (MAR - Analyst Report) are also focusing on domestic and international expansion in order to withstand competition in the market.

Starwood holds a Zacks Rank #2 (Buy). Other players in the hotel industry, which look attractive at current levels, include Hyatt Hotels Corp. (H - Snapshot Report) and Wyndham Worldwide Corp. (WYN - Analyst Report). Both these stocks carry a Zacks Rank #2.

 

Please login to Zacks.com or register to post a comment.

New to Zacks?

Start Here

Zacks Investment Research

Close

Are you a new Zacks Member or a visitor to Zacks.com?

Top Zacks Features

Learn more

Start for as little as $4.50 per trade.

My Portfolio Tracker

Is it Time to Sell?

One of the most important steps you can take today is to set up your portfolio tracker on Zacks.com. Once you do, you'll be notified of major events affecting your stocks and/or funds with daily email alerts.

More Zacks Resources

Zacks Rank Home - Evaluate your stocks and use the Zacks Rank to eliminate the losers and keep the winners.

Mutual Fund Rank Home - Evaluate your funds with the Mutual Fund Rank for both your personal and retirement funds.

Stock/Mutual Fund Screening - Find better stocks and mutual funds. The ones most likely to beat the market and provide a positive return.

My Portfolio - Track your Portfolio and find out where your stocks/mutual funds stack up with the Zacks Rank.

Zacks #1 Rank Top Movers for Zacks #1 Rank Top Movers

Company Symbol Price %Chg
DIXIE GRP IN DXYN 15.84 +7.90%
BOFI HLDG IN BOFI 85.30 +4.97%
RAMBUS INC RMBS 12.31 +4.41%
VIPSHOP HOLD VIPS 148.73 +4.35%
NETFLIX INC NFLX 345.74 +4.32%