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Comcast Corporation (CMCSA - Analyst Report) — the largest cable MSO in the U.S. — has planned to enhance its in-house TV streaming services for Xfinity TV subscribers by launching cloud computing technology-supported X1 DVR devices in Boston. Later, it plans to deliver this service to other regions.

Increased usage of tablets and smartphones for watching TV content has impelled Comcast to introduce such services to its portfolio. Through X1 DVR devices, customers will have the liberty to watch recorded TV shows at home or away.

Comcast is gradually deploying its next-generation Xfinity TV, an on-demand Web-based service, for subscribers who have access to both video programming and the Internet. Xfinity TV currently covers 95% of the company’s footprint.

Comcast also launched its innovative Xfinity Streampix, a subscription based on-demand video streaming service. This is an enhancement of the company’s pay-TV offerings, which currently provide traditional TV shows and Xfinity on-demand shows for TV sets and broadband devices.

In the recently concluded fourth quarter of 2013, Comcast added 43,000 video subscribers compared with a net loss of 7,000 video customers in the prior-year quarter. After a gap of 26 quarters, the company reported such impressive results.  

Such innovative value-added services will not only reduce subscriber churn but will also drive revenue growth in the upcoming quarters. Moreover, it will also help the company safeguard its position against major cable and satellite TV operators like Time Warner Cable Inc. (TWC - Analyst Report), Dish Network Corp. (DISH - Analyst Report) and DIRECTV (DTV - Analyst Report).

Currently, Comcast Corporation carries a Zacks Rank #3 (Hold).

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