Back to top

Analyst Blog

This page is temporarily not available.  Please check later as it should be available shortly. If you have any questions, please email customer support at or call 800-767-3771 ext.  9339.

Leading hotelier, Starwood Hotels & Resorts Worldwide, Inc. (HOT - Analyst Report) recently declared its plan to take its Luxury Collection brand to Seoul, South Korea in 2016. In this regard, the company has partnered with Parnas Hotel Co. Ltd. Currently, Starwood operates six properties in South Korea and two more hotels are in the development pipeline.

The upscale property — The Parnas, A Luxury Collection Hotel, Seoul — will mark the brand’s entry in the country. The property will boasts around 138 rooms along with 24 suites and offer a wide range of amenities including lounge, spa, fitness center and an all-day dining restaurant. Strategically positioned in a posh locality near Gangnam’s southern district, the Luxury Collection-branded property is sure to generate immense business.

Starwood is consistently trying to expand its presence in the Asian market where demand for hotels is significantly greater than in the U.S. and the pace of recovery is particularly fast.

Seoul, the capital of South Korea, is one of the leading tourist destinations. The city is a key commercial, technology and entertainment hub and home to the renowned electronics companies like, Samsung Electronics Co., Ltd. and LG Corporation. Additionally, in a limited supply environment, South Korea has been witnessing higher demand for luxury accommodation. In this situation, Starwood’s decision to expand in the country appears to be strategically apt.

Some other hoteliers such as Hyatt Hotels Corporation (H - Snapshot Report) and Marriott International, Inc. (MAR - Analyst Report) have also established their presence in the country to tap the immense opportunity.

Starwood currently owns nearly 85 hotels globally under the upscale Luxury Collection brand out of which about 20 properties are in Asia. The company is set to expand the Luxury Collection portfolio in the region further with the introduction of two properties in China in 2014.

The Zacks Rank #4 (Sell) company recently posted mixed fourth-quarter 2013 results. Although Starwood’s earnings beat the Zacks Consensus Estimate, revenues were weak due to a decline in Vacation ownership and residential sales and services revenues.

Another hotelier, Wyndham Worldwide Corporation (WYN - Analyst Report) recently posted mixed fourth-quarter 2013 results. While its fourth-quarter earnings missed the Zacks Consensus Estimate, revenues beat the same.

Please login to or register to post a comment.

New to Zacks?

Start Here

Zacks Investment Research


Are you a new Zacks Member or a visitor to

Top Zacks Features

Learn more

Start for as little as $4.50 per trade.

My Portfolio Tracker

Is it Time to Sell?

One of the most important steps you can take today is to set up your portfolio tracker on Once you do, you'll be notified of major events affecting your stocks and/or funds with daily email alerts.

More Zacks Resources

Zacks Rank Home - Evaluate your stocks and use the Zacks Rank to eliminate the losers and keep the winners.

Mutual Fund Rank Home - Evaluate your funds with the Mutual Fund Rank for both your personal and retirement funds.

Stock/Mutual Fund Screening - Find better stocks and mutual funds. The ones most likely to beat the market and provide a positive return.

My Portfolio - Track your Portfolio and find out where your stocks/mutual funds stack up with the Zacks Rank.

Zacks #1 Rank Top Movers for Zacks #1 Rank Top Movers

Company Symbol Price %Chg
LAKE SHORE G LSG 0.77 +6.05%
SKECHERS USA SKX 38.53 +4.50%
QUESTCOR PHA QCOR 80.07 +2.47%
VIPSHOP HOLD VIPS 156.35 +1.82%
ENLINK MIDS ENLC 36.29 +1.60%