Back to top

Analyst Blog

This page is temporarily not available.  Please check later as it should be available shortly. If you have any questions, please email customer support at support@zacks.com or call 800-767-3771 ext.  9339.

Canadian handset manufacturer BlackBerry Limited (BBRY - Analyst Report) plans to launch budget friendly full-touch Z3 smartphone in April, this year. The BB10-based smartphone is the first outcome of the BlackBerry and Foxconn partnership. The 3G device will initially be introduced in Indonesia and will later be launched in other countries, integrated with 4GLTE technology.

In Dec 2013, BlackBerry entered into a 5-year agreement with the world's leading developer of electronic products and components, Foxconn. This strategic collaboration has helped BlackBerry target the smartphone markets of emerging nations like Indonesia. Foxconn will supply inventories for the smartphones.

The 5-inch smartphone features the popular BlackBerry Hub for BBM messages and emails, HTML5 browser and an inbuilt radio FM. The handset will be priced below $200, keeping in mind the price-sensitive customers in Indonesia and other emerging nations.

In 2011, BlackBerry had a 43% market share in Indonesia. However, stiff competition from Apple Inc. (AAPL - Analyst Report) and other low-cost Google Inc. smartphones have significantly slashed BlackBerry’s market share. Consequently, at the end of 2013, BlackBerry held a mere 14% market share.

In the third quarter of fiscal 2014, BlackBerry sold 4.3 million smartphones. At present, the company is writing down its unsold inventories and has incurred an operating loss of nearly $5 billion.

Hence, to gain competitive advantage in terms of producing affordable handsets, BlackBerry has teamed up with Foxconn.

BlackBerry currently has a Zacks Rank #3 (Hold).

Other Stock to Consider

Other stock in the related industry includes Nokia Corp. (NOK - Analyst Report).

Please login to Zacks.com or register to post a comment.

New to Zacks?

Start Here

Zacks Investment Research

Close

Are you a new Zacks Member or a visitor to Zacks.com?

Top Zacks Features

Learn more

Start for as little as $4.50 per trade.

My Portfolio Tracker

Is it Time to Sell?

One of the most important steps you can take today is to set up your portfolio tracker on Zacks.com. Once you do, you'll be notified of major events affecting your stocks and/or funds with daily email alerts.

More Zacks Resources

Zacks Rank Home - Evaluate your stocks and use the Zacks Rank to eliminate the losers and keep the winners.

Mutual Fund Rank Home - Evaluate your funds with the Mutual Fund Rank for both your personal and retirement funds.

Stock/Mutual Fund Screening - Find better stocks and mutual funds. The ones most likely to beat the market and provide a positive return.

My Portfolio - Track your Portfolio and find out where your stocks/mutual funds stack up with the Zacks Rank.

Zacks #1 Rank Top Movers for Zacks #1 Rank Top Movers

Company Symbol Price %Chg
DIXIE GRP IN DXYN 15.84 +7.90%
BOFI HLDG IN BOFI 85.30 +4.97%
RAMBUS INC RMBS 12.31 +4.41%
VIPSHOP HOLD VIPS 148.73 +4.35%
NETFLIX INC NFLX 345.74 +4.32%