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Yahoo! Inc. (YHOO - Analyst Report) recently launched its four-month old News Digest application for Android customers. The app was initially developed for Apple’s (AAPL - Analyst Report) iOS in the U.S. and UK alone. The Android version is now available on Google’s (GOOGL - Analyst Report) Google Play Store. Yahoo has also made it more broadly available in other countries.

The app has seen a reasonable amount of success in its short lifespan. Yahoo reported that of the iOS users in the U.S. and UK who downloaded the app, 40% continue to return, spending two and a half minutes each time.

Yahoo News Digest’s Android version consists of both the regular app as well as a news widget for the home screen. Moreover, the app will now be available in English internationally including a Canada edition and a more generalized global version.

The basic idea behind the launch of the Yahoo News Digest is to keep people updated with daily events in a less time-consuming way. Yahoo News Digest offers a  summary of significant, trending news. The Digests are provided twice a day, one in the morning and the other in the evening, in an easy-to-navigate style.

All the top news are collected in bits and pieces known as “atoms” from different sources and summarized to offer the vital information to users to keep them well informed of the happenings around the world. Atoms mainly comprise articles, quotes, maps, videos, images, Wikipedia extracts and others, which make the news more informative and engaging. Moreover, the news is offered by applying algorithmic and human editorial content curation, guaranteeing high-quality content.

Content curation refers to the process of collecting and organizing content online, which can be helpful for a particular audience.

The News Digest app is one of many products that Yahoo launched as a part of its new mobile first strategy to increase the customer base and thereby returns. Thus, the recent Android and international launch of the app will help Yahoo to gain new customers and boost profits.

Yahoo currently holds a Zacks Rank #3 (Hold). A better-ranked stock in the same sector includes Facebook (FB - Analyst Report), which carries a Zacks Rank #2 (Buy). The favorable Zacks Rank makes the stock worth considering.

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