Back to top

Analyst Blog

Given the rapid technological innovation in sports, fan experience, player performance monitoring, team management, ticketing and venue operations are radically changing. The German Football Association (DFB) is eager to drive this industry transformation further. Thus, in order to take football to another level and improve team practice, the German Football Association and SAP AG (SAP - Analyst Report) have come together to unveil a novel platform called SAP Match Insights.

This solution is primarily targeted at assisting the analysis of training, preparation and tournaments. Further, powered with SAP HANA, this platform allows coaches and scouts to process substantial amount of data (Big Data) to find and evaluate key situations in matches to improve player and team performance, ultimately improving the on-field experience of the World Cup. To optimize training and tactics, adequate and significant data is an indispensable resource for coaches and players for contextualizing information and drawing appropriate conclusions. The SAP Match Insights platform is expected to revolutionize the football experience for coaches, players, fans and the media as well (aiding them to deliver a better informed commentary).

SAP Match Insights is developed on a simple user interface which can be accessed by coaches (as well as by players) for carrying out interactive conversations. The platform will also provide coaches an insight into the errors made in the previous matches thereby allowing the players to better prepare for future matches. This innovative solution can create seven million data points with 10 players and three balls in just 10 minutes. Meanwhile, SAP HANA can process this information in real time to customize training for the next match.

The German national team will implement the contemporary SAP Match Insights football solution much ahead of the World Cup in order to help the team analyze the previously played matches. Gradually, the solution will be offered to other clubs and football federations as well.

The collaboration between SAP and DFB dates back to 2013, when the two announced a partnership to improve business of the federation. The co-development of the revolutionary SAP Match Insights also forms part of this alliance. Prior to this, the DFB had installed the SAP CRM rapid-deployment solution supported by SAP HANA, and the SAP Event Ticketing software, both running on the SAP HANA Enterprise Cloud.

SAP currently has a Zacks Rank # 3 (Hold). Some better-ranked stocks in the sector worth considering at the moment are Blackbaud Inc. (BLKB - Snapshot Report), Citrix Systems, Inc. (CTXS - Analyst Report) and Manhattan Associates Inc. (MANH - Snapshot Report). All three sport a Zacks Rank #1 (Strong Buy).

Please login to Zacks.com or register to post a comment.

New to Zacks?

Start Here

Zacks Investment Research

Close

Are you a new Zacks Member or a visitor to Zacks.com?

Top Zacks Features

My Portfolio Tracker

Is it Time to Sell?

One of the most important steps you can take today is to set up your portfolio tracker on Zacks.com. Once you do, you'll be notified of major events affecting your stocks and/or funds with daily email alerts.

More Zacks Resources

Zacks Rank Home - Evaluate your stocks and use the Zacks Rank to eliminate the losers and keep the winners.

Mutual Fund Rank Home - Evaluate your funds with the Mutual Fund Rank for both your personal and retirement funds.

Stock/Mutual Fund Screening - Find better stocks and mutual funds. The ones most likely to beat the market and provide a positive return.

My Portfolio - Track your Portfolio and find out where your stocks/mutual funds stack up with the Zacks Rank.

Zacks #1 Rank Top Movers for Zacks #1 Rank Top Movers

Company Symbol Price %Chg
LITHIA MOTO… LAD 94.59 +4.60%
DELTA AIR L… DAL 39.15 +3.90%
FLAMEL TECH… FLML 14.51 +3.50%
SOUTHWEST A… LUV 28.87 +2.92%
NUSTAR GP H… NSH 41.14 +2.59%