Back to top

Analyst Blog

The Coca-Cola Company (KO - Analyst Report) has roped in American soccer superstar DaMarcus Beasley as a part of its FIFA World Cup marketing program.

As a part of the partnership, Beasley will invite consumers who buy Coca-Cola drinks to donate a soccer ball to a school of their choice. This “Give a Ball” program includes U.S schools registered with and encourages the youth to live a healthy and active lifestyle. Through Jul 13, 2014, consumers can also win prizes and download the “The World Is Ours,” Coca-Cola’s song for the 2014 FIFA World Cup™ campaign.

Coca-Cola’s other FIFA World Cup marketing programs include its partnership with its bottlers and customer partners like Family Dollar Stores Inc. (FDO - Analyst Report). The program will provide $15,000 to a local soccer field in need of restoration. Per the contract, Beasley will appear at a congratulatory event following the refurbishment of the soccer field.

Moreover, Coca-Cola has partnered with the Boys & Girls Clubs of America to allow two exceptional teens to be the flag bearers for the U.S. team during one of the World Cup matches in Brazil. Each teen will be offered tickets to the United States vs. Germany game in Brazil.

Coca Cola has been associated with FIFA since 1974 and has sponsored the World Cup since 1978. The company kicked off its FIFA World Cup marketing program in Apr 2014. The campaign is part of Coca-Cola’s plan to invest $400 million in media in 2014 to reinvigorate its sparkling brands like Coke, Fanta and Sprite that are suffering due to challenges in the carbonated soft drinks (CSD) category.

FIFA World Cup 2014 includes big names like Anheuser-Busch InBev SA/NV (BUD - Snapshot Report) and ADIDAS AG (ADDYY) as official World Cup sponsors.

Coca Cola carries a Zacks Rank #3 (Hold).

Please login to or register to post a comment.

New to Zacks?

Start Here

Zacks Investment Research


Are you a new Zacks Member or a visitor to

Top Zacks Features

My Portfolio Tracker

Is it Time to Sell?

One of the most important steps you can take today is to set up your portfolio tracker on Once you do, you'll be notified of major events affecting your stocks and/or funds with daily email alerts.

More Zacks Resources

Zacks Rank Home - Evaluate your stocks and use the Zacks Rank to eliminate the losers and keep the winners.

Mutual Fund Rank Home - Evaluate your funds with the Mutual Fund Rank for both your personal and retirement funds.

Stock/Mutual Fund Screening - Find better stocks and mutual funds. The ones most likely to beat the market and provide a positive return.

My Portfolio - Track your Portfolio and find out where your stocks/mutual funds stack up with the Zacks Rank.

Zacks #1 Rank Top Movers for Zacks #1 Rank Top Movers

Company Symbol Price %Chg
CENTURY ALU… CENX 22.50 +4.36%
PLANAR SYST… PLNR 4.32 +4.10%
ERBA DIAGNO… ERB 2.89 +3.58%
MALLINCKROD… MNK 71.61 +3.02%
GTT COMMUNI… GTT 12.00 +3.00%