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Shares of DISH Network Corp. (DISH - Analyst Report), the leading satellite TV operator in the U.S., touched a fresh 52-week high of $65.93 yesterday, before ending the session a trifle lower at $65.61. Year-to-date, the company’s shares reflect a solid return of more than 13%.

Notably, DISH Network’s shares have jumped more than 53% in the past twelve months on the back of an extensive wireless spectrum portfolio, innovative product launches and higher ARPU.

Last month, DISH Network achieved a significant milestone by commercially launching the first wireless set-top box in the pay-TV industry. Subscribers will now be able to connect to DISH’s flagship Hopper Whole-Home HD DVR through a dedicated 802.11ac access point and watch TV shows on any device in and around the home through a wireless Joey device. A Wi-Fi enabled set-top box is a significant innovation in the pay-TV industry as it eliminates the need for either coaxial or Ethernet wiring within customer premises.

In the month of March, DISH Network had reached yet another landmark by signing an online pay-TV deal with leading media mogul, The Walt Disney Co. (DIS - Analyst Report). Per the agreement, DISH Network’s customers will be able to watch live shows of several Disney channels on devices like PCs, smartphones and tablets, thereby bypassing the need for a set-top box.

More recently, DISH Network announced its plans to flag off Internet TV service. If successful, DISH will be the first Internet TV provider in the U.S.

Launch of such value-added services will not only drive the company’s top line and bottom line higher but will also help reduce subscriber churn rate and increase average revenue per user.  In the first quarter of 2014, the company’s average revenue per user increased to $82.36 from $78.44 in the year-ago period.

Average monthly subscriber churn rate for pay-TV services in the first quarter stood at 1.42% compared with 1.47% a year ago. At the end of the first quarter, DISH Network had approximately 14.097 million pay-TV subscribers, up 0.04% year over year.

Dish Network currently has a Zacks Ranks #3 (Hold).

Other Stocks to Consider

Investors interested in the Cable TV industry may look at stocks like Cablevision Systems Corp. (CVC - Analyst Report) and Shaw Communications, Inc. (SJR - Analyst Report). Both the stocks holds a Zacks Rank #2 (Buy).

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