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Verizon Digital Media Services, a division of Verizon Communications Inc. (VZ - Analyst Report), has introduced a cloud-based Web Application Firewall (WAF) to prevent cyber attacks.

We believe the addition of the new cloud-based WAF is another major step taken by the company toward strengthening its foothold in the enterprise market and pave way for growth beyond the conventional already-saturated mobile services. 

Through WAF, Verizon offers increased cloud security that other products in the market fail to provide. The product has many set of rules deployed to the cloud. Moreover, as its runs on a highly integrated content delivery network, it offers more tools and control to obstruct attackers.

Verizon claims its latest offering is an increasingly important security service that protects websites and Web applications. Added to that, it is economical and has on-demand scalability, always-on capabilities and swift time-to-market benefits.

The launch of WAF comes close on the heels of Verizon Digital Media Services’ infrastructure solution getting underway for e-commerce website owners (read more: Verizon Offers New E-Commerce Solutions).

Apart from these new initiatives, Verizon expects to aggressively promote key platforms like cloud, security, machine-to-machine and video delivery services to carve a niche in the enterprise solution. Additionally, the company seeks to strengthen its strategic services with the development of a new cloud services product suite.

Verizon has also made its Private IP service accessible at Equinix’s International Business Exchange data centers across the globe. With this move, enterprise customers can now avail global communications solutions that are essential for the expansion of cloud computing and software-as-a-service (SaaS) applications. Further, the launch of a mobile healthcare platform and targeted acquisitions are expected to enhance its capabilities in mobile video delivery, fortifying the competitive position of the company against rivals like AT&T, Inc. (T - Analyst Report), Sprint Corporation (S - Analyst Report) and T-Mobile US, Inc. (TMUS - Analyst Report).

At present, Verizon has a Zacks Rank #3 (Hold).