Google & Yahoo Seal the Deal

This morning, a Reuters report tells about a US Justice Department probe into the Google (GOOG - Analyst Report)-Yahoo! (YHOO - Analyst Report) search-ad partnership helping convince Google to go ahead with the deal.  It had been agreed on in June, and essentially allows Google to put up search ads on Yahoo websites.

Some analysts suggest this would give Google access to over 75% of the $65 billion online advertising market.  Even so, little analyst revision activity has occurred recently for either company.  This may have something to do with another shoe not yet dropped -- more like a boot, actually -- regarding Microsoft's (MSFT - Analyst Report) ongoing pursuit to take over Yahoo itself.

It's almost as if analysts have been holding their collective breath awaiting developments in this long-term, big-stakes drama.  All three companies are rated Zacks Rank #3 (Hold).  We'll see if today's news leads to anyone exhaling.

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