Coca-Cola Looking to Pop Trends

The Coca-Cola Company (KO - Analyst Report) has strong soft drink brands, leading market shares, and generates solid cash flow. The company's new CEO, Muhtar Kent, will continue with Isdell's revitalization plan to deal with the challenges of sluggish volume trends.

Though world-wide volume growth has begun to improve, it is being driven by non-carbonated beverages and international markets along with incremental marketing spending of $400 million annually.

Profit warnings by two Coca-Cola bottlers -- Coca-Cola Enterprises (CCE - Analyst Report) and Coca-Cola Hellenic (CCH - Analyst Report) -- are concerning. The Hold recommendation is maintained.

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Read the full analyst report on CCE

Read the full analyst report on CCH