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Sony Looks to Challenge Wii

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May 05, 2009 |Comments: 0
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SNE
Highlights include Sony Corp. (SNE), Microsoft Corp. (MSFT), Best Buy Co., Inc. (BBY) and Wal-Mart Stores, Inc. (WMT).

The trade press has reported that Sony Corp. (SNE) will introduce motion sensor capabilities in the PlayStation 3 that may be introduced at E3 in June. Although Sony does offer a DualShock 3 wireless controller as an accessory for the PS3, the new controller is rumored to be better than the current Nintendo Wii system.

Nintendo is still the leading seller of game consoles with its two products with the Xbox from Microsoft (MSFT) being third and the PS3 and PlayStation Portable being fourth and fifth. Nintendo's growth in Wii sales is flattening as there is a shortage of new games and the whole industry is suffering due to the current economy.

The current trends of consumer trading down in LCD TV brands is a benefit to Best Buy (BBY) and Wal-Mart (WMT), both of which are selling in-house brands. This, and the shortage of flat panels, is expected to have a negative impact on Sony's business.

Demand for consumer electronics is a function of declining prices and performance improvements. The flat panel shortage is not likely to end over the next three months which will impact the major year-end selling season.

Read the full analyst report on SNE

 
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