Coca-Cola Remains a Hold

Headquartered in Atlanta, Georgia, The Coca Cola Co. (KO - Analyst Report) is the largest global producer and marketer of soft drink concentrates and syrups.

Coca-Cola has strong soft drink brands, leading market shares and generates solid cash flow. The company’s CEO, Muhtar Kent, will continue with Isdell’s revitalization plan to deal with the challenges of continually increasing volume.

Despite global economic weakness, worldwide volume growth continues, driven by non-carbonated beverages and international markets, along with incremental marketing spending of $400 million annually.

However, when the dollar remains strong, sales and operating earnings growth will be constrained from currency translations. The Hold rating is maintained.