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Wendy's Launches Bacon Mozzarella Burger for Limited Period

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The Wendy's Company (WEN - Free Report) recently announced the launch of the popular Bacon Mozzarella Burger, which will made be available for a limited time only at the participating Wendy's restaurants for $4.69.

The Bacon Mozzarella Burger will be made of thick-cut Applewood Smoked Bacon and fresh North American beef and add an extra-delicious note with new flavors such as creamy natural mozzarella cheese. This burger will also contain sliced red onions, spring mix and a garlic parmesan cheese spread — all served in a toasted garlic brioche bun.

Wendy’s consistently focuses on product innovation and other measures to boost its sales amid the immensely competitive fast food industry in the U.S. These initiatives include menu innovation, promotional offers and bold new packaging. Meanwhile, the practice of offering customized sandwiches made on order and serving hamburgers made of never-frozen beef would continue to drive sales for the company. We remain optimistic on the company’s solid menu pipeline, limited time offers (LTO) and superior marketing initiatives.

The company is also looking to serve fresh food to draw more health conscious customers. Following in the footsteps of many other restaurateurs, the company will transition to 100% cage-free eggs for its breakfast items served at the U.S. and Canadian locations by 2020. The company also intends to eliminate the use of gestation stalls from its pork supply chain by 2022. These efforts should make the company increasingly popular among health conscious diners.

Wendy currently carries a Zacks Rank #2 (Buy). Other favorably ranked stocks in the same sector include Carrols Restaurant Group, Inc. (TAST - Free Report) , Famous Dave's of America Inc. (DAVE - Free Report) and Dave & Buster's Entertainment, Inc. (PLAY - Free Report) . All these stocks sport a Zacks Rank #1 (Strong Buy).

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