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Ericsson Expands MediaFirst Portfolio with Video Delivery

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Communication technology and services behemoth Telefonaktiebolaget LM Ericsson (publ) (ERIC - Free Report) recently expanded its MediaFirst portfolio with the launch of MediaFirst Video Delivery solution at Asia's prominent exhibition and knowledge platform, Broadcast Asia 2016. This closely follows the launch of another media offering by the company at the NAB trade Show 2016 – Ericsson MediaFirst Video Processing – reflecting Ericsson’s efforts to fortify its media business.

Ericsson’s comprehensive modular video distribution platform will help service providers and broadcasters to improve distribution of “managed video services” to mobile devices. Integrated with modern content delivery network (CDN) technology, this latest solution will allow IPTV, cable and mobile operators deliver a host of advanced offerings including adaptive live TV, video on demand (VoD) and Cloud DVR/time shifted content. Apart from boosting network efficiency by advancing content visibility and control of the media delivery chain, MediaFirst Video Delivery will cut down operating costs for operators.

Some of the noteworthy advantages offered by MediaFirst Video Delivery include Android and set-top boxes, common encryption and Multi-DRM support, multicast ABR, multipath TCP and video delivery analytics. These state-of-the-art video-centric solutions will improve quality of video manifold and allow IPTV cable and mobile operators to cater to the surge in network traffic and video consumption.

Meanwhile, Ericsson has garnered a solid reputation among operators worldwide with heavyweight clients like Telstra turning to it for network optimization. The company believes that operators around the world are in dire need of revamping their entire delivery chain to differentiate their multi-screen OTT services. As video traffic is likely to increase 55% annually and account for two-thirds of mobile data traffic in 2021, the next-generation cloud based solution market is deemed to be a lucrative one which will unlock more opportunities for Ericsson going ahead.

Despite having garnered a dominant position in the media business, Ericsson’s near-term aspects remain bleak. Intensifying competition and currency fluctuations act as major headwinds, significantly thwarting the company’s growth prospects. Also, waning mobile broadband sales in some key end-markets, slowdown in 4G deployment in China and the ongoing industry consolidation among customers and major rivals are compounding the challenges for this Zacks Rank #4 (Sell) company.

Better-ranked stocks in the industry include Ubiquiti Networks, Inc. , Sonus Networks, Inc. and Clearfield, Inc. (CLFD - Free Report) . While Ubiquiti Networks sports a Zacks Rank #1 (Strong Buy), Sonus Networks and Clearfield carry a Zacks Rank #2 (Buy).

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