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PPG's Velvecron SR Coating to Protect Devices from Stains

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PPG Industries (PPG - Free Report) has introduced a new stain-resistant coating, Velvecron SR, to protect light-colored electronic devices. The coating can be used on tablets, smartphones and e-readers, to prevent staining caused by foods, oils or other liquids that these devices are exposed to regularly. 
 
The coating has been developed based on PPG Industries’ proprietary resin and pigment technologies. The double component urethane topcoat is designed for application on white plastic and mixed metal substrates. With the coating offering a luxurious velvety feel to the keypads, it does more than just meeting the demand for such a product. 
 
PPG Industries developed this coating as most electronic companies have started emphasizing on the color white for their products. White-colored electronics are considered premium products and the demand for them has been rising considerably. The surge can particularly be felt in China, globally the largest consumer electronics market with the highest growth rate. These products were unable to provide long-term stain resistance that is demanded by customers. 
 
Velvecron SR has been tested by renowned global electronics producers and has passed all checks successfully. The coating surpassed all industry benchmarks for strength and stain resistance. 
 
Velvecron SR can be sprayed on all white basecoats at thicknesses of 20−25 microns, which is almost half the film-build needed with soft-touch coatings. The coating can reduce material costs and energy use while improving throughput. It is also more flexible than the hard ultraviolet-cure coating, so devices covered with it survive harsh drop tests more effectively. Additionally, the coating can be applied on numerous other instruments, such as auto parts, furniture, appliances and athletic equipment, among others. 

PPG INDS INC Price

PPG INDS INC Price | PPG INDS INC Quote

PPG Industries’ shares closed around 0.4% lower at $106.62 on June 15. 

PPG Industries saw higher profits in the first quarter of 2016, aided by its cost-management initiatives and contributions from acquisitions. Adjusted earnings for the quarter beat the Zacks Consensus Estimate while revenues missed the same. The company raised its quarterly dividend by 11% and also reaffirmed its plans to deploy $2–$2.5 billion cash over 2015–2016 toward acquisitions and share repurchases. 

Revenues from the Industrial Coatings segment of PPG Industries rose 2% year on year to $1.37 billion in the first quarter. The upside was driven by an improvement in sales volume as well as acquisition-related sales, partially offset by currency headwinds. Segment income rose almost 9% from the prior-year quarter to $265 million, backed by manufacturing cost efficiencies and benefits from restructuring and acquisitions. The company is taking steps toward its goal of developing and commercializing customer-driven technologies and consumer branding strategies. 

PPG Industries currently holds a Zacks Rank #2 (Buy). 

Some other favorably ranked companies in the chemical space include Asahi Kasei Corp. (AHKSY), BASF SE (BASFY) and Innospec Inc. (IOSP), all sporting a Zacks Rank #1 (Strong Buy).

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