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Amazon's Global Food Series to Feature Emeril Lagasse

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Amazon.com, Inc. (AMZN - Free Report) is rolling out a new food series featuring celebrity chef Emeril Lagasse who along with some of his chef friends will be seen travelling to six countries to explore the roots of regional cuisines.

Amazon and Sequential Brands Group, Inc. , which promotes and licenses Emeril Lagasse media and merchandising properties, confirmed this news through separate announcements on Thursday.  

The six-episode Amazon original series called "Eat the World with Emeril Lagasse" premiering  on Sep 2 will be shown exclusively on Prime Video via the Amazon Video app on TVs and connected devices like mobile, Fire TV, and online.

Each 30-minute episode will show the celebrity chef meeting one of his chef friends and exploring new foods and cultures. The show will offer insights about the history, traditions and cooking techniques followed across different cultures.

Lagasse said in an interview, “If you can understand what they’re doing in the culture, then you can understand the food.”

Lagasse will visit China with Mario Batali, Italy with Nancy Silverton, Cuba with Aarón Sánchez, Sweden with Marcus Samuelsson, Spain with José Andrés and South Korea with Danny Bowien.

 

 

Lagasse’s Popularity Set to Increase

It appears that the immensely popular and experienced chef is well aware that currently viewers like cinematic, character-driven food documentaries that are much more appealing.

This is supposedly the reason why he attempted to add a human element to the show and emphasized on the language of food. Collaborating with Amazon will certainly take his popularity a few notches higher.

What’s on Amazon’s Platter?

Lagasse initially came up with the idea and approached Amazon with a list of his chef friends he wanted to have on his show. In each of the episodes, Lagasse and one of his fellow chefs will take viewers to a particular part of the world, thereby exploring the connections between food, cultures and places.

Amazon seems to have found the idea interesting and lapped it up. This could help the company strengthen its foothold in the unscripted programming space.

Other Popular Food Series

Netflix, Inc.’s (NFLX - Free Report) Chef’s Table, PowerShares Dynamic Media ETF’s Mind of a Chef and CNN’s Parts Unknown with Anthony Bourdain have made both upcoming and renowned chefs more popular. It appears that Amazon is not willing to fall back in the race.

Currently, Amazon is a Zacks Rank #3 (Hold) stock. A better-ranked stock is PetMed Express, Inc. (PETS - Free Report) sporting a Zacks Rank #1 (Strong Buy).

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