Shutterstock Inc. (SSTK Quick QuoteSSTK - Free Report) is up 14% on Tuesday after they announced an image licensing deal with Alphabet Inc. (GOOGL Quick QuoteGOOGL - Free Report) subsidiary Google.

Headquartered in New York City, Shutterstock provides licensed media such as photographs, videos and music to businesses, marketing agencies, and media organizations globally.

The deal allows Google access to Shutterstock’s collection of over 90 million photographs for use in their digital and mobile display advertising products. According to SSTK’s official statement, Google has programmed their technology to match these images to their advertisements and collect data on the advertisement’s respective performance. In doing so, Google can pick optimal combinations for maximum outreach.

Google is the latest company to integrate Shutterstock search capabilities into their services, with AOL, Salesforce (CRM Quick QuoteCRM - Free Report) , and Sprinklr having already done the same.

Shutterstock will report Q2 2016 earnings on August 4^th, and has a current Zacks Consensus Estimate of $0.18 in earnings per share. Furthermore, analysts estimate earnings of $0.88 per share this fiscal year for SSTK. Analysts have not revised either of these values in the last 60 days.

Shutterstock currently sits at a Zacks Rank #3 (Hold).

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