Domino's Pizza (DPZ Quick QuoteDPZ - Free Report) is offering a 50% discount on all menu-priced pizza. The offer is valid on all online orders placed from Jul 11 through Jul 17. Customers ordering menu-priced pizzas through Domino's digital ordering channels, which include Domino's website, as well as the iPad, iPhone, Android, Windows Phone 8 and Kindle Fireapps will be able to avail the discount.

Notably, the pizza category is a fast growing segment in the U.S. quick-service restaurant industry. Interestingly, Domino’s is the market leader in the delivery segment in the U.S. and ranks second in the carry-out segment. Domino’s strong brand positioning through its versatile promotions portrays an image of high quality fresh pizza which is delivered on time.

Meanwhile, digital leadership is helping the company to expand its brand in the domestic market as well as overseas. At the end of 2015, the company generated over 50% digital sales in the US. More than half of the national television campaign topics were directly related to digital initiatives. Further, nearly 45% of its international sales come from digital channels.

Notably, Domino's revenues have surpassed the Zacks Consensus Estimate in six of the last seven quarters mainly on the back of positive comps growth, digital ordering system, re-imaging and other sales initiatives. We believe this new promotional offer should further entice customers and aid top-line growth.

Domino’s currently has a Zacks Rank #3 (Hold).

Stocks to Consider

Some better-ranked stocks in the restaurant industry include Carrols Restaurant Group, Inc. (TAST Quick QuoteTAST - Free Report) , Famous Dave's of America Inc. (DAVE Quick QuoteDAVE - Free Report) and Dave & Buster's Entertainment, Inc. (PLAY Quick QuotePLAY - Free Report) . All these stocks sport a Zacks Rank #1 (Strong Buy).

Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report >>