Hasbro, Inc. (HAS Quick QuoteHAS - Free Report) announced the acquisition of Dublin based animation company Boulder Media. The terms and conditions of the deal have not been revealed.

Boulder Animation Studio is the producer of a variety of award winning animation series for channels like Cartoon Network, Nickelodeon, Disney and BBC.

Boulder will now work as a wholly owned subsidiary of Hasbro. Though it will mainly produce animation projects for Hasbro’s best known brands, it will continue to produce content for third-party customers.

HASBRO INC Price

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Following this deal, Hasbro will have its own in-house animation studio, which will enable it to reach out to a greater audience through interesting story telling and characters in a cost effective manner.

Hasbro is ramping up its digital gaming efforts and acquired Backflip Studios, a mobile game developer, in 2013, with this aim in view.

Hasbro also has agreements with Electronic Arts Inc. (EA Quick QuoteEA - Free Report) , Activision, DeNA and GameLoft. These agreements provide Hasbro an opportunity to establish its presence in the digital gaming/casual entertainment category. The company now has tremendous expertise in producing animation at a minimal cost.

Hasbro currently has a Zacks Rank #3 (Hold).

Stocks to Consider

In the broader consumer discretionary sector, one can consider Intrawest Resorts Holdings, Inc. (SNOW Quick QuoteSNOW - Free Report)   and Smith & Wesson Holding Corporation ,  both carrying a Zacks Rank #1 (Strong Buy).

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