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Brown-Forman to Manage Own Distribution Channel in Spain

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A leading producer and distributor of premium alcoholic beverages, Brown-Forman Corporation (BF.B - Free Report) recently disclosed plans to take its distribution in Spain in-house by Jul 1, 2017. Brown-Forman’s successful distribution partnership with Importaciones y Exportaciones Varma S.A., one of the major distribution companies in Spain, will end by Jun 30, 2017.

The company owns and has direct control over its distribution channels in Australia, Brazil, Canada, China, the Czech Republic, France, Germany, Hong Kong, Mexico, Poland, South Korea, Thailand, Turkey, and the U.K. Additionally, the Spanish distribution organization will join the 14 aforementioned markets.

Brown-Forman markets its products in over 135 countries and expects to grow on the back of strong demand for its authentic American whiskey brands worldwide. The company has a strong portfolio of more than 25 premium brands, including Jack Daniel’s, the flagship spirits brand.

Brown-Forman, the current owner of prominent brands like Woodford Reserve and Finlandia Vodka, cited Spain as Europe’s third-largest and the world’s ninth-largest whiskey market. Likely, there will be ample scope for the company to market its popular Jack Daniel’s and other recognized brands. This will help it to strengthen its market share.

The alcoholic-beverage company will add nearly 40 workers to the Spanish distribution unit.

We believe that Brown-Forman’s consistent focus on pricing, product innovation and expansion strategies will solidify its brand portfolio and subsequently enhance its market position.

Zacks Rank

Currently, Brown-Forman carries a Zacks Rank #3 (Hold).

Some better-ranked stocks in the retail space include Constellation Brands Inc. (STZ - Free Report) , Molson Coors Brewing Company (TAP - Free Report) and Cabela's Incorporated , all holding a Zacks Rank #2 (Buy).

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