Back to top

Image: Bigstock

Ascena's (ASNA) Lane Bryant Opens New Store in Florida

Read MoreHide Full Article

Ascena Retail Group Inc. announced plans to open yet another Lane Bryant outlet in Florida, thereby keeping its store expansion in full steam. The new Florida store will be housed at Governor's Square in Tallahassee, and is slated to open doors to customers on Aug 19, with celebrations extending throughout the weekend.

The company announced a host of lucrative offers to attract shoppers. Customers attending the grand opening will not only get the opportunity to check the brand’s latest collection, but also gain access to exciting giveaways and deals.

Buyers who spend $75 or more on the opening day and the following days will receive a free #ImNoAngel keychain, until stocks last. Moreover, shoppers visiting the new store on the weekend following the opening day will get a chance to win one of the 25 Lane Bryant Gift Cards worth $25, on each of the days.

Lane Bryant is a wholly owned subsidiary of Ascena that operates about 764 stores in the U.S. and has an online presence. The brand targets plus-size women aged between 30−45, and caters to women's special sizes of 14–28.

Ascena has been on a growth spiral in terms of store expansion. In fact, last month, the company opened four new Lane Bryant stores at Harvest Park Centre in Knoxville, TN; Promenade at Downey in Downey, CA; Alexandria Mall in Alexandria, LA; and Wayne Towne Center in Wayne, NJ. Further, the company celebrated the grand reopening of a store at Concord Mall in Wilmington, DE.

Apart from Lane Bryant, the company has been in full swing with regard to its expansion, relocation and remodeling of its dressbarn stores. With its attractive, unique and reasonably priced product assortments, ranging from sizes 4–24, dressbarn is keen on enhancing its customers’ shopping experience. Earlier this month, the company introduced a new dressbarn store at Promenade at Downey in Downey, CA. Ascena operates over 830 dressbarn stores in the U.S.

With consistent implementation of its store-expansion strategy, Ascena aims to extend its presence and reach out across communities. As of the end of third-quarter fiscal 2016 and following the acquisition of ANN Inc., the company operates over 4,900 stores across the U.S., Canada and Puerto Rico.

Ascena closed trade at $8.51 on Aug 16, with an upswing of 2.4%.

Zacks Rank

Ascena currently carries a Zacks Rank #3 (Hold). Better-ranked stocks in the same industry include Nordstrom Inc. (JWN - Free Report) , sporting a Zacks Rank #1 (Strong Buy), and DSW Inc. and American Eagle Outfitters Inc. (AEO - Free Report) , each with a Zacks Rank #2 (Buy).

Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report >>


See More Zacks Research for These Tickers


Normally $25 each - click below to receive one report FREE:


American Eagle Outfitters, Inc. (AEO) - free report >>

Nordstrom, Inc. (JWN) - free report >>

Published in