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Hey everybody Dave Bartosiak with Trending Stocks at Zacks.com. You gotta love the creative marketing team over at Yum Brands (YUM - Free Report) .
KFC gave out 3,000 tubes of fried-chicken scented sunscreen yesterday. The gimmick is a piggy back off their latest TV ad campaign featuring extra crispy, always tan George Hamilton. Let me tell you gents, there’s nothing that gets the ladies going quite like the smell of fried chicken. Those chubby chasers will be hunting you down in no time. I’m happy because now I don’t have to keep little bits of fried batter in my chest hair anymore. If it doesn’t land you a lucky lady well, you can always go through the drive thru to get your greasy little hands on a breast and thigh combo.
Restaurant stocks underperformed the broader market in July. If you take out McDonald’s (MCD - Free Report) , the group added 2.5% versus 3.5% for the rest of the market. Q2 was the weakest quarter for the industry since Q1 of 2010, with same store sales nearly flat. It’s no wonder companies like Yum Brands are out here trying to be creative with their marketing as flat sales and increased labor costs have weighed on the industry.
I’ve got some ideas for other fast food brands looking for creative marketing campaigns. How about, Taco Bell refried bean toothpaste? They already squeeze it out of a tube. May as well put it to work. Obviously it didn’t do its job the first time we fried the bean. Maybe we can use it for something else. McDonald’s special sauce moisturizing facial cream. Your skin will be glowing. Ever seen an ashy Big Mac? Me neither. Blooming onion extra strength body powder. It’s a secret recipe from the land down under, for the land down under. Then there’s my personal favorite, Chipotle (CMG - Free Report) Burrito bowl automatic toilet bowl cleaner. Kills 99.9% of bacteria, provides continuing cleaning and deodorizing action, keeps toilet bowls shiny and the water a sparkling barbacoa brown.
The restaurant industry is in the Bottom 19% of the 265 stocks we rank with our Zacks Industry Rank. Yum Brands is currently a Zacks Rank #3 (Hold). If you’re looking for a stock to buy in the business, check out Zacks Rank #2 (Buy) stocks Denny’s (DENN - Free Report) or Papa John’s (PZZA - Free Report) . Papa John’s is coming off their 3rd earnings beat in a row with EPS coming in at 61 cents versus analyst estimates calling for 54 cents per share.
Every time you share this video, somebody gets uses SPF 4 and gets roasted on a Florida beach. Chime in the comments section below to tell me how much you love these videos. Subscribe to the YouTube channel, Twitter @bartosiastics, and come back here to check out all the Trending Stocks with Zacks.com, I’m Dave Bartosiak.
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KFC Sunscreen Thinks Outside the Fill-Up Box
Hey everybody Dave Bartosiak with Trending Stocks at Zacks.com. You gotta love the creative marketing team over at Yum Brands (YUM - Free Report) .
KFC gave out 3,000 tubes of fried-chicken scented sunscreen yesterday. The gimmick is a piggy back off their latest TV ad campaign featuring extra crispy, always tan George Hamilton. Let me tell you gents, there’s nothing that gets the ladies going quite like the smell of fried chicken. Those chubby chasers will be hunting you down in no time. I’m happy because now I don’t have to keep little bits of fried batter in my chest hair anymore. If it doesn’t land you a lucky lady well, you can always go through the drive thru to get your greasy little hands on a breast and thigh combo.
Restaurant stocks underperformed the broader market in July. If you take out McDonald’s (MCD - Free Report) , the group added 2.5% versus 3.5% for the rest of the market. Q2 was the weakest quarter for the industry since Q1 of 2010, with same store sales nearly flat. It’s no wonder companies like Yum Brands are out here trying to be creative with their marketing as flat sales and increased labor costs have weighed on the industry.
I’ve got some ideas for other fast food brands looking for creative marketing campaigns. How about, Taco Bell refried bean toothpaste? They already squeeze it out of a tube. May as well put it to work. Obviously it didn’t do its job the first time we fried the bean. Maybe we can use it for something else. McDonald’s special sauce moisturizing facial cream. Your skin will be glowing. Ever seen an ashy Big Mac? Me neither. Blooming onion extra strength body powder. It’s a secret recipe from the land down under, for the land down under. Then there’s my personal favorite, Chipotle (CMG - Free Report) Burrito bowl automatic toilet bowl cleaner. Kills 99.9% of bacteria, provides continuing cleaning and deodorizing action, keeps toilet bowls shiny and the water a sparkling barbacoa brown.
The restaurant industry is in the Bottom 19% of the 265 stocks we rank with our Zacks Industry Rank. Yum Brands is currently a Zacks Rank #3 (Hold). If you’re looking for a stock to buy in the business, check out Zacks Rank #2 (Buy) stocks Denny’s (DENN - Free Report) or Papa John’s (PZZA - Free Report) . Papa John’s is coming off their 3rd earnings beat in a row with EPS coming in at 61 cents versus analyst estimates calling for 54 cents per share.
Every time you share this video, somebody gets uses SPF 4 and gets roasted on a Florida beach. Chime in the comments section below to tell me how much you love these videos. Subscribe to the YouTube channel, Twitter @bartosiastics, and come back here to check out all the Trending Stocks with Zacks.com, I’m Dave Bartosiak.