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Why Deckers' (DECK) Has Become Investors' Favorite Pick

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Deckers Outdoor Corp. (DECK - Free Report) is in favor with investors, riding on sturdy fundamentals and strategic initiatives. This is quite evident as the stock sports a Zacks Rank #1 (Strong Buy) and has a long-term earnings growth rate of 10.8% with a VGM Score of “A”, offering a sound investment opportunity.

So far this year, the stock has advanced roughly 24%, and we believe there is still a good deal of momentum left in it still. This is apparent from the upward revision in the Zacks Consensus Estimate, which indicates that analysts covering the stock are optimistic about the stock’s future performance. So get ready to cash in on the hidden potential of Deckers by adding it to your portfolio.

Driving Forces

Deckers is focused on expanding its brand assortments, bringing more innovation in its line of products, targeting consumers digitally via marketing and sturdy eCommerce, along with optimizing omni-channel distribution. All these endeavors aided the company's better-than-expected bottom-line results for the fifth straight quarter in the first quarter of fiscal 2017. Over the past 60 days, the Zacks Consensus Estimate of $4.32 and $4.75 for fiscal 2017 and fiscal 2018 saw a jump of 16 cents and 13 cents, respectively.

In an effort to drive growth through long-term strategies, this designer, marketer and distributor of footwear, apparel and accessories for casual lifestyle announced an organization restructuring plan. The plan focuses on realigning its brands into two groups, consolidating its brand offices for Sanuk and Ahnu brands, and optimizing its store fleet.

As part of its revamping initiatives, the company has begun to realign its brands into two groups, namely Fashion Lifestyle and Performance Lifestyle. The Fashion Lifestyle group will comprise of the UGG and Koolaburra brands, whereas the Performance Lifestyle group will include the Teva, Sanuk and Hoka brands.

The company’s store fleet optimization plan focuses on striking the right balance between digital and physical stores. To do this, Deckers has identified more than 20 retail locations that are eligible for closures. These actions are likely to boost profitability and shareholder returns as it will not only enhance brand and store performances but also attract annualized savings of $30–$35 million.

DECKERS OUTDOOR Price, Consensus and EPS Surprise

 

DECKERS OUTDOOR Price, Consensus and EPS Surprise | DECKERS OUTDOOR Quote

Other Stocks Worth Considering

Investors may also consider other favorably ranked stocks such as The Children's Place, Inc. (PLCE - Free Report) , Nordstrom Inc. (JWN - Free Report) and Urban Outfitters Inc. (URBN - Free Report) , all flaunting a Zacks Rank #1. You can see the complete list of today’s Zacks #1 Rank stocks here.

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