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Kohl's Gears Up for Holiday Season, Unveils Toy Collection

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Kohl’s Corporation (KSS - Free Report) seems to be gearing up for the holiday season as it recently stocked its stores with the most wanted toys and iconic national brands across the most popular toy categories. Customers can either go to Kohl’s stores or shop for its collection of holiday toys at Kohls.com.

In this regard, the retailer has partnered with American Girl, a premium brand for girls of all ages, to carry the 2016 Girl of the Year products, including Lea doll and related accessories. The assortment includes tropical-inspired doll outfits, accessories and girls’ apparel that reflect Lea’s travel and adventure themes. The 2016 Girl of the Year products will be available in-store only, in more than 1,100 Kohl’s stores nationwide, starting from Oct 3 through the end of the year, or while supplies last. Prices will range from $24 for accessories to $120 for the doll and book.

KOHLS CORP Price and Consensus

 

KOHLS CORP Price and Consensus | KOHLS CORP Quote

Customers can also find toys ranging from fun-loving WellieWishers dolls and accessories from American Girl to innovative STEM products by Meccano and Fisher-Price. These will enhance kids’ learning while they have fun.

Kohl’s is also showcasing new interactive products for kids of all ages. The new and expanded tech toy collection now includes a wider selection of industry-leading brands and better technology options such as Furby Connect, Skyviper drones and Zoomer pets.

Kohl’s has also introduced merchandise such as Disney TSUM TSUM, Trolls and Shopkins, inspired by the most popular shows and movies coming together in one space with character toys, apparel, accessories and sleepwear. Star Wars: Rogue One product will also be launched on Sep 30 at Kohl’s stores nationwide and Kohls.com.

While shopping for the best toys, customers can save extra through Kohl’s Yes2You Rewards program. Customers can also earn $10 Kohl's Cash for every $50 spent in store or online during Kohl’s Cash promotions.

Of late, Wisconsin-based Kohl's Corp is struggling to boost its sluggish top line. Lower spending on apparel and accessories, and a general slowdown in consumer spending has been hurting sales at department stores. Weak sales trends took a toll on revenues and earnings, leading department store stock prices to tumble along with investor sentiment.

In addition to threats posed by online competitors and changing consumer tastes, the company also faces rising apparel costs and declining gross margin.

Despite delivering stronger-than-expected earnings and revenues in the recently reported second-quarter fiscal 2016, Kohl’s slashed its fiscal year 2016 earnings guidance due to sluggish comps and a difficult sales scenario.

Kohl’s carries a Zacks Rank #3 (Hold).

Better-ranked stocks in the same industry include Macy's, Inc. (M - Free Report) , J. C. Penney Company, Inc. and The Children's Place, Inc. (PLCE - Free Report) . While Children's Place sports a Zacks Rank #1 (Strong Buy), both Macy’s and J.C. Penny hold a Zacks Rank #2 (Buy). You can see the complete list of today’s Zacks #1 Rank stocks here.

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